Tourism and Hospitality Management Papers at Tauranga (2020)
This subject looks at how to design and deliver memorable tourism, travel and hospitality experiences to international and domestic visitors in the modern digital era. This includes hotels, resorts and accommodation, bars and restaurants, transport services, leisure activities, and even hospitals and banks. Gain the skills to forecast changes in visitor demand; and manage the social-environmental impacts of tourism and hospitality.
Tourism and Hospitality Management is available as a first major for the Bachelor of Business (BBus) and the Bachelor of Management Studies with Honours (BMS(Hons)). Tourism and Hospitality Management may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.
To complete Tourism and Hospitality Management as a single major for the BBus and BMS(Hons), students must gain 135 points from papers listed for Tourism and Hospitality Management, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, THMGT101, MRKTG203, THMGT201, THMGT203, PUBRL301, THMGT301, THMGT303 and THMGT304. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of THMGT304.
To complete Tourism and Hospitality Management as part of a double major for the BBus, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Tourism and Hospitality Management, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, THMGT101, MRKTG203, THMGT201, THMGT203, PUBRL301, THMGT301 and THMGT303.
To complete a minor in Tourism and Hospitality Management, students must complete 60 points from the papers listed for the Tourism and Hospitality Management major, including at least 30 points above 100 level. Students must complete THMGT101.
For a full list of offerings in this subject, including those available in Hamilton and online, see the Catalogue of Papers. Not all qualifications and subjects can be taken in full in Tauranga. See what can be studied in Tauranga.
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Code Paper Title Occurrence / Location MRKTG101 Fundamentals of Successful Marketing 20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20C (Waikato Pathways College), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China) This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Code Paper Title Occurrence / Location MRKTG203 Advertising and Integrated Marketing Communications 20B (Hamilton) & 20B (Tauranga) This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Code Paper Title Occurrence / Location PUBRL303 Events Management 20A (Hamilton) & 20A (Tauranga) This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client. WSOMM396 Management Internship 20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga) The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation. WSOMM399 Report of an Investigation 20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga) This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
Code Paper Title Occurrence / Location THMGT900 Tourism Management PhD Thesis 20I (Hamilton), 20X (Hamilton) & 20X (Tauranga) No description available.
2020 Catalogue of Papers information current as of : 14 August 2020 10:33am