Tourism and Hospitality Management Papers at Tauranga (2024)

This subject looks at how to design and deliver memorable tourism, travel and hospitality experiences to international and domestic visitors in the modern digital era. This includes hotels, resorts and accommodation, bars and restaurants, transport services, leisure activities, and even hospitals and banks. Gain the skills to forecast changes in visitor demand; and manage the social-environmental impacts of tourism and hospitality.

Tourism and Hospitality Management is available as a first major for the Bachelor of Business (BBus) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Tourism and Hospitality Management may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Tourism and Hospitality Management as a single major for the BBus, students must gain 135 points from papers listed for Tourism and Hospitality Management, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, THMGT101, MRKTG203, THMGT201, THMGT203, THMGT301, THMGT303, THMGT304, and one of WSOMM396 or WSOMM399.

To complete Tourism and Hospitality Management as part of a double major for the BBus or other undergraduate degree, students must gain 120 points from papers listed for Tourism and Hospitality Management, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, THMGT101, MRKTG203, THMGT201, THMGT203, THMGT301, THMGT303 and THMGT304.

To complete a minor in Tourism and Hospitality Management, students must complete 60 points from the papers listed for the Tourism and Hospitality Management major, including at least 30 points above 100 level. Students must complete THMGT101.

NOTES:

[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.



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  • 100 Level

    Code Paper Title Points Occurrence / Location
    MRKTG101Fundamentals of Successful Marketing15.024A (Hamilton), 24A (Online), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24B (Online), 24C (Hamilton Waikato College), 24G (Hamilton), 24VB (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    MRKTG101Fundamentals of Successful Marketing15.024A (Hamilton), 24A (Online), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24B (Online), 24C (Hamilton Waikato College), 24G (Hamilton), 24VB (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    MRKTG101Fundamentals of Successful Marketing15.024A (Hamilton), 24A (Online), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24B (Online), 24C (Hamilton Waikato College), 24G (Hamilton), 24VB (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    MRKTG101Fundamentals of Successful Marketing15.024A (Hamilton), 24A (Online), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24B (Online), 24C (Hamilton Waikato College), 24G (Hamilton), 24VB (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    MRKTG101Fundamentals of Successful Marketing15.024A (Hamilton), 24A (Online), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24B (Online), 24C (Hamilton Waikato College), 24G (Hamilton), 24VB (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
  • 200 Level

    Code Paper Title Points Occurrence / Location
    MRKTG203Advertising and Integrated Marketing Communications15.024B (Hamilton), 24B (Online) & 24B (Tauranga)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
    MRKTG203Integrated Marketing Communications15.024B (Hamilton), 24B (Online) & 24B (Tauranga)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
  • 300 Level

    Code Paper Title Points Occurrence / Location
    WSOMM396Management Internship15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam)
    The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
    WSOMM399Report of an Investigation15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga)
    This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
    WSOMM399Report of an Investigation15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga)
    This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
  • 900 Level

    Code Paper Title Points Occurrence / Location
    THMGT900Tourism Management PhD Thesis120.024I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga)
    No description available.

2024 Catalogue of Papers information current as of : 22 March 2024 8:11pm

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