Public Relations Papers at Tauranga (2023)

Public Relations is available as a first major for the Bachelor of Business (BBus), the Bachelor of Climate Change (BCC), the Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons)). Public Relations may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Public Relations as a single major for the BBus, BC, BCC and BMS(Hons), students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from MRKTG101 or STMGT101; PUBRL201, PUBRL204, PUBRL205, PUBRL302, PUBRL303, PUBRL304 and PUBRL305. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of 15 points from PUBRL302, PUBRL303 or PUBRL304.

To complete Public Relations as part of a double major for the BBus, BC, BCC, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101, one paper from MRKTG101 or STMGT101; PUBRL201, PUBRL204, PUBRL205, PUBRL302, PUBRL304 and PUBRL305.

To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level. Students must complete PUBRL101.

On this page

• 100 Level
• 300 Level
• 900 Level

• 100 Level

  Code	Paper Title	Points	Occurrence / Location
  MRKTG101	Fundamentals of Successful Marketing	15.0	23A (Hamilton), 23A (Online), 23A (Tauranga), 23B (Hamilton), 23B (Hamilton Waikato College), 23B (Online), 23G (Hamilton), 23VB (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China)
  This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
  STMGT101	Introduction to Management	15.0	23A (Hamilton), 23B (Hamilton), 23B (Tauranga), 23VA (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China)
  Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

• 300 Level

  Code	Paper Title	Points	Occurrence / Location
  PUBRL303	Events Management	15.0	23A (Hamilton)
  This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client.
  WSOMM396	Management Internship	15.0	23A (Hamilton), 23A (Tauranga), 23B (Hamilton), 23B (Tauranga), 23C (Hamilton) & 23C (Tauranga)
  The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
  WSOMM399	Report of an Investigation	15.0	23A (Hamilton), 23A (Tauranga), 23B (Hamilton) & 23B (Tauranga)
  This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

• 900 Level

  Code	Paper Title	Points	Occurrence / Location
  PUBRL900	Public Relations PhD Thesis	120.0	23I (Hamilton), 23J (Hamilton), 23K (Hamilton), 23X (Hamilton) & 23X (Tauranga)
  No description available.