Public Relations Papers at Tauranga (2018)

Public Relations involves managing relationships between organisations and their public. Within Public Relations a range of strategic communications are practiced; such as crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs. Public Relations professionals work with the media, act as the communication intersection between organisations and their public, and provide the communication support that an organisation requires to achieve its mission.

Public Relations is available as a first major for the Bachelor of Business, Bachelor of Communication Studies and Bachelor of Management Studies with Honours. Public Relations may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Public Relations as a single major for the BBus, BCS, and BMS(Hons), students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 30 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303. BBus students may count one of MNMGT495, MNMGT496 or MNMGT499, and BCS students may count LCOMM300, in place of 15 points from the 30 point option list.

To complete Public Relations as part of a double major for the BBus, BCS, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101; one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 15 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.

To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level, and including PUBRL101.

Note: Students who commenced a major in Public Relations in 2016 or prior and are undertaking their third year in 2018 will do so using existing 20 point papers. Students are encouraged to contact the Waikato Management School for programme advice.


On this page

  • 200 level

    Code Paper Title Occurrence / Location
    PUBRL203Events Management18A (Hamilton) & 18A (Tauranga)
    This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client.
  • 300 level

    Code Paper Title Occurrence / Location
    MCOM330Professional Speaking and SpeechwritingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM332Professional and Public Relations Writing18A (Hamilton) & 18A (Tauranga)
    This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.
    MCOM333Public Relations Campaigns18B (Hamilton) & 18B (Tauranga)
    This paper may not normally be counted towards a Leadership Communication major. It is recommended that BCS students complete MCOM220 prior to enrolling in this paper. This paper will be delivered to Tauranga via Video-conference.
    MCOM335Media and Public Relations18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    This paper focuses on the skills, principles and practices of managing ethical and sustainable relationships with media stakeholders. It includes writing for news media, working with television appearances.
    MCOM339Events and Communication Management18A (Hamilton) & 18A (Tauranga)
    Event management is a strategic public relations, marketing and communication tool for organisations of all sizes. This experiential learning paper draws together best practice in event and communication management from a practical business and operational perspective. The paper covers all aspects of event planning. Students will r...
  • 400 level

    Code Paper Title Occurrence / Location
    MCOM432Professional and Public Relations Writing18A (Hamilton) & 18A (Tauranga)
    This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write, and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.
    MCOM499Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
    Directed investigation of an approved topic, available only to students enrolled in the BMS degree.

2018 Catalogue of Papers information current as of : 21 May 2018 4:26pm

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