Marketing Papers at Tauranga (2018)

Marketing focuses on anticipating and fulfilling customers' needs through market research and marketing strategy formulation and implementation.

Marketing is available as a first major for the Bachelor of Business, Bachelor of Communication Studies and the Bachelor of Management Studies with Honours. Marketing may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Marketing as a single major for the BBus, BCS and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101; one of ACCTN101, DIGIB101, ECONS101, FINAN101, LCOMM101, LCOMM102; either MGSYS101 or MGSYS201, and STMGT101; MRKTG200, MRKTG301, MKRTG302, MRKTG303, either MRKTG202 or MRKTG304; either MRKTG203 or MRKTG306; and either MRKTG204 or MRKTG305. BBus students may count one of MNMGT495, MNMGT496, or MNMGT499, and BCS students may count LCOMM300, in place of MRKGT302 or MRKGT303.

To complete Marketing as part of a double major for the BBus, BCS, BMS(Hons), or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101; or one of ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201 or STMGT101 if MRKTG101 has already been included as part of another major; one of ACCTN101, DIGIB101, ECONS101, FINAN101, LCOMM101, LCOMM102, either MGSYS101 of MGSYS201 or STMGT101; MRKTG200, MRKTG301, either MRKTG202 or MRKTG304, either MRKTG203 or MRKTG306, either MRKTG204 or MRKTG305; and either MRKTG302 or MRKTG303.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level, and including MRKTG101.

Note: Students who commenced a major in Marketing in 2016 or prior and are undertaking their third year in 2018 will do so using existing 20 point papers. Students are encouraged to contact the Waikato Management School for programme advice.


On this page

  • 300 level

    Code Paper Title Occurrence / Location
    MKTG352Marketing Research18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    The emphasis of this paper will be on developing analytical and logical skills required to undertake effective marketing research.
    MKTG354Marketing of Services18A (Hamilton) & 18A (Tauranga)
    This paper is designed to offer a sound base of services marketing theory and the opportunity to practice applying this knowledge to real-life service interactions.
    MKTG355Consumer Behaviour18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    This paper examines how and why consumers acquire, use, and dispose of goods, services, and ideas, with special attention to marketing, advertising, and public policy applications.
    MKTG356Sports and Event MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG358Relationship MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG359Professional Selling18B (Hamilton) & 18B (Tauranga)
    The successful salesperson needs to be more customer oriented, knowledgeable and skilled than ever before. This paper is concerned with developing abilities in these areas, together with an understanding of how theory translates into practice.
    MKTG371Strategic Brand Management18A (Hamilton)
    This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
  • 400 level

    Code Paper Title Occurrence / Location
    MKTG453International MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG454Marketing of Services18A (Hamilton) & 18A (Tauranga)
    This paper is designed to offer a sound base of services marketing theory and the opportunity to practice applying this knowledge to real life service interactions.
    MKTG459Professional Selling18B (Hamilton) & 18B (Tauranga)
    The successful salesperson needs to be more customer oriented, knowledgeable and skilled than ever before. This paper is concerned with developing abilities in these areas, together with an understanding of how theory translates into practice.
    MKTG470Digital Marketing18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    Addressing the unique characteristics of the new digital media landscape, this course focuses on emerging information, communication technologies, and social media. This course delves into key issues and challenges to marketers in the age of new media.
    MKTG471Strategic Brand Management18A (Hamilton) & 18A (Tauranga)
    This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
    MKTG472Managing Creativity and InnovationThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG490Directed Study18A (Tauranga), 18B (Tauranga), 18C (Hamilton), 18C (Tauranga) & 18S (Hamilton)
    This paper is available only to Waikato Management School students with the approval of the Chairperson of Department.
    MKTG499Report of an Investigation18E (Hamilton), 18E (Tauranga), 18F (Hamilton), 18F (Tauranga), 18G (Hamilton), 18G (Tauranga), 18H (Hamilton), 18H (Tauranga), 18K (Hamilton), 18K (Tauranga), 18L (Hamilton), 18L (Tauranga), 18M (Hamilton) & 18M (Tauranga)
    Directed investigation of an approved topic, available only to students enrolled in the BMS degree.

2018 Catalogue of Papers information current as of : 19 January 2018 11:30am

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