Marketing Papers at Tauranga (2020)

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication Studies (BCS) and the Bachelor of Management Studies with Honours (BMS(Hons)). Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Marketing as a single major for the BBus, BCS and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101; one of ACCTN101, ECONS101, FINAN101, MGSYS101 or STMGT101; MRKTG200, MRKTG202, MRKTG203, MRKTG301, MRKTG304, MRKTG305 and MRKTG306. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399, and BCS students may count LCOMM300, in place of MRKTG305 or MRKTG306.

To complete Marketing as part of a double major for the BBus, BCS, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101; one of ACCTN101, ECONS101, FINAN101, MGSYS101 or STMGT101; MRKTG200, MRKTG202, MRKTG203, MRKTG301, MRKTG304, and either MRKTG305 or MRKTG306.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

Note: Students are encouraged to contact the Waikato Management School for programme advice.



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  • 100 Level

    Code Paper Title Occurrence / Location
    ACCTN101Accounting for Management20A (Hamilton), 20B (Hamilton), 20B (Tauranga), 20C (Waikato Pathways College), 20P (Hamilton), 20P (Online) & 20X (Zhejiang University City College, Hangzhou China)
    This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information.
    ECONS101Business Economics and the New Zealand Economy20A (Hamilton), 20A (Secondary School - Unistart), 20A (Tauranga), 20B (Hamilton), 20B (Waikato Pathways College) & 20X (Zhejiang University City College, Hangzhou China)
    This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses.
    FINAN101Introduction to Finance20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20B (Waikato Pathways College), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
    This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance.
    MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Waikato Pathways College) & 20X (Zhejiang University City College, Hangzhou China)
    This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
    MRKTG101Fundamentals of Successful Marketing20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20C (Waikato Pathways College), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    STMGT101Introduction to Management20A (Hamilton), 20A (Waikato Pathways College), 20B (Hamilton), 20B (Tauranga), 20B (Waikato Pathways College), 20C (Waikato Pathways College), 20P (Hamilton), 20P (Online), 20X (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
    Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.
  • 200 Level

    Code Paper Title Occurrence / Location
    MRKTG200Strategic Marketing Planning20A (Hamilton) & 20A (Tauranga)
    This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
    MRKTG202Consumer and Buyer Behaviour20A (Hamilton), 20B (Hamilton) & 20B (Tauranga)
    The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
    MRKTG203Advertising and Integrated Marketing Communications20B (Hamilton) & 20B (Tauranga)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
  • 300 Level

    Code Paper Title Occurrence / Location
    MRKTG301Sales and Business Development20B (Hamilton) & 20B (Tauranga)
    This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach.
    MRKTG304Digital Marketing and Branding20A (Hamilton), 20A (Tauranga) & 20B (Hamilton)
    Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
    MRKTG305Marketing Research and Insights20A (Hamilton) & 20A (Tauranga)
    The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
    MRKTG306Services Marketing20B (Hamilton) & 20B (Tauranga)
    This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.
    WSOMM396Management Internship20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga)
    The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
    WSOMM399Report of an Investigation20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga)
    This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
  • 900 Level

    Code Paper Title Occurrence / Location
    MRKTG900Marketing PhD Thesis20I (Hamilton), 20X (Hamilton) & 20X (Tauranga)
    No description available.

2020 Catalogue of Papers information current as of : 26 May 2020 8:32am

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