Marketing Papers at Tauranga (2018)

Marketing focuses on anticipating and fulfilling customers needs through market research and marketing strategy formulation and implementation.

Marketing is available as a first major for the Bachelor of Communication Studies and the Bachelor of Management Studies with Honours. Marketing may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Marketing as a single major for the BCS, students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101 or a paper from List C if MRKTG101 has already been included as part of the programme; one paper from List C; MRKTG205; either MRKTG202 or MRKTG304; either MRKTG203 or MRKTG306; either MRKTG204 or MRKTG305; MRKTG301; MRKTG302; and MRKTG303.

To complete Marketing as part of a double major for the BCS or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete Students must complete MRKTG101 or a paper from List C if MRKTG101 has already been included as part of the programme; one paper from List C; MRKTG205; either MRKTG202 or MRKTG304; either MRKTG203 or MRKTG306; either MRKTG204 or MRKTG305; MRKTG301; and either MRKTG302 or MRKTG303.

To complete Marketing as a single major for the BMS(Hons) students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101; one paper from List A or List B if List A papers have already been included as part of the programme; MRKTG205; either MRKTG202 or MRKTG304; either MRKTG203 or MRKTG306; either MRKTG204 or MRKTG305; MRKTG301; MRKTG302; and MRKTG303. Students will also need to take at least 60 points in the subject of Accounting at 500 level.

To complete Marketing as part of a double major for the BMS(Hons), students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101; one paper from List A or List B if List A papers have already been included as part of the programme; MRKTG205; either MRKTG202 or MRKTG304; either MRKTG203 or MRKTG306; either MRKTG204 or MRKTG305; MRKTG301; and either MRKTG302 or MRKTG303. Students will also need to take at least 60 points in the subject of their first major at 500 level.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level, and including MRKTG101 or one paper from List C if MRKTG101 has already been included as part of the major or degree specific choices.

Note: Students who commenced a major in Marketing in 2016 or prior and are undertaking their third year in 2018 will do so using existing 20 point papers. Students are encouraged to contact the Waikato Management School for programme advice.


2018 Catalogue of Papers information as of 20 September 2017 4:40pm

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