Marketing Papers at Tauranga (2023)

Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons)). Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Marketing as a single major for the BBus, BC and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, and 45 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308. Students may count one of WSOMM396 or WSOMM399 in place of MRKTG301, MRKTG304, MRKTG307 or MRKTG308.

To complete Marketing as part of a double major for the BBus, BC, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

On this page

• 100 Level
• 200 Level
• 300 Level
• 900 Level

• 100 Level

  Code	Paper Title	Points	Occurrence / Location
  MRKTG101	Fundamentals of Successful Marketing	15.0	23A (Hamilton), 23A (Online), 23A (Tauranga), 23B (Hamilton), 23B (Hamilton Waikato College), 23B (Online), 23G (Hamilton), 23VB (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China)
  This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
  MRKTG102	Principles of Consumer Behaviour and Research	15.0	23B (Hamilton) & 23B (Tauranga)
  This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

• 200 Level

  Code	Paper Title	Points	Occurrence / Location
  MRKTG200	Strategic Marketing Planning	15.0	23A (Hamilton) & 23A (Tauranga)
  This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
  MRKTG203	Integrated Marketing Communications	15.0	23B (Hamilton) & 23B (Tauranga)
  This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
  MRKTG205	Marketing Analytics and Insights	15.0	23A (Hamilton) & 23A (Tauranga)
  This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

• 300 Level

  Code	Paper Title	Points	Occurrence / Location
  MRKTG301	Modern Professional Selling	15.0	23A (Hamilton) & 23A (Tauranga)
  This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach.
  MRKTG304	Applied Digital Marketing	15.0	23B (Online)
  Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
  MRKTG307	Applied Content and Social Media Marketing	15.0	23B (Hamilton) & 23B (Tauranga)
  Content marketing teaches a strategic marketing approach to creating and distributing valuable, relevant, and brand-supporting content to attract and retain customers, and to drive profit through customer action.
  MRKTG308	Strategic Brand Management	15.0	23A (Hamilton) & 23A (Tauranga)
  This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
  MRKTG309	Marketing Capstone	15.0	23B (Hamilton) & 23B (Tauranga)
  The marketing capstone paper brings together all other topics in the marketing major providing an integrated practical learning experience.
  WSOMM396	Management Internship	15.0	23A (Hamilton), 23A (Tauranga), 23B (Hamilton), 23B (Tauranga), 23C (Hamilton) & 23C (Tauranga)
  The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
  WSOMM399	Report of an Investigation	15.0	23A (Hamilton), 23A (Tauranga), 23B (Hamilton) & 23B (Tauranga)
  This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

• 900 Level

  Code	Paper Title	Points	Occurrence / Location
  MRKTG900	Marketing PhD Thesis	120.0	23I (Hamilton), 23J (Hamilton), 23K (Hamilton), 23X (Hamilton) & 23X (Tauranga)
  No description available.