Marketing Papers at Tauranga (2023)

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons)). Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Marketing as a single major for the BBus, BC and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, and 45 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308. Students may count one of WSOMM396 or WSOMM399 in place of MRKTG301, MRKTG304, MRKTG307 or MRKTG308.

To complete Marketing as part of a double major for the BBus, BC, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

Note: Students are encouraged to contact the Waikato Management School for programme advice.

On this page

  • 100 Level

    Code Paper Title Points Occurrence / Location
    MRKTG101Fundamentals of Successful Marketing15.023A (Hamilton), 23A (Online), 23A (Tauranga), 23B (Hamilton), 23B (Hamilton Waikato College), 23B (Online), 23G (Hamilton), 23VB (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    MRKTG102Principles of Consumer Behaviour and Research15.023B (Hamilton) & 23B (Tauranga)
    This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
  • 200 Level

    Code Paper Title Points Occurrence / Location
    MRKTG200Strategic Marketing Planning15.023A (Hamilton) & 23A (Tauranga)
    This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
    MRKTG203Integrated Marketing Communications15.023B (Hamilton) & 23B (Tauranga)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
    MRKTG205Marketing Analytics and Insights15.023A (Hamilton) & 23A (Tauranga)
    This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
  • 300 Level

    Code Paper Title Points Occurrence / Location
    MRKTG301Modern Professional Selling15.023A (Hamilton) & 23A (Tauranga)
    This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach.
    MRKTG304Applied Digital Marketing15.023B (Online)
    Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
    MRKTG307Applied Content and Social Media Marketing15.023B (Hamilton) & 23B (Tauranga)
    Content marketing teaches a strategic marketing approach to creating and distributing valuable, relevant, and brand-supporting content to attract and retain customers, and to drive profit through customer action.
    MRKTG308Strategic Brand Management15.023A (Hamilton) & 23A (Tauranga)
    This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
    MRKTG309Marketing Capstone15.023B (Hamilton) & 23B (Tauranga)
    The marketing capstone paper brings together all other topics in the marketing major providing an integrated practical learning experience.
    WSOMM396Management Internship15.023A (Hamilton), 23A (Tauranga), 23B (Hamilton), 23B (Tauranga), 23C (Hamilton) & 23C (Tauranga)
    The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
    WSOMM399Report of an Investigation15.023A (Hamilton), 23A (Tauranga), 23B (Hamilton) & 23B (Tauranga)
    This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
  • 900 Level

    Code Paper Title Points Occurrence / Location
    MRKTG900Marketing PhD Thesis120.023I (Hamilton), 23J (Hamilton), 23K (Hamilton), 23X (Hamilton) & 23X (Tauranga)
    No description available.

2023 Catalogue of Papers information current as of : 21 March 2023 10:02am

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