Business Analytics Papers at Tauranga (2024)

Business analytics is concerned with extracting, managing, and presenting data in a way that value is maximised and decision making is optimised. It involves taking all forms of data, using contemporary business and visualisation tools to produce better decision outcomes and business success.

Business Analytics is available as a minor.

To complete the minor in Business Analytics, students must complete 60 points including 30 points above 100 level. At least 30 points must be selected from BUSAN coded papers.

Students must select from: CSMAX101, DIGIB101, BUSAN205, MRKTG205, BUSAN300, BUSAN301 and BUSAN302.

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  • 200 Level

    Code Paper Title Points Occurrence / Location
    BUSAN205Data Analytics with Business Applications15.024A (Hamilton), 24B (Hamilton), 24B (Tauranga), 24VA (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
    This paper introduces various data analytical methods and illustrates their business and economics applications, showing how to use data to communicate more convincingly and to produce better-informed business decisions.
    MRKTG205Marketing Analytics and Insights15.024A (Hamilton) & 24A (Tauranga)
    This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

2024 Catalogue of Papers information current as of : 22 September 2023 8:09pm

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