Advertising and Integrated Marketing Communications - MRKTG203 (2020)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG273, MKTG373, MRKTG303|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|20B (HAM)||B Semester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
|20B (TGA)||B Semester : 13 Jul 2020 - 8 Nov 2020||Tauranga|
The Timetable for 2020 is not available.
Fees for 2020 are not yet available.
Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm