Public Relations (2018)

Public Relations involves managing relationships between organisations and their public. Within Public Relations a range of strategic communications are practiced; such as crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs. Public Relations professionals work with the media, act as the communication intersection between organisations and their public, and provide the communication support that an organisation requires to achieve its mission.

Public Relations is available as a first major for the Bachelor of Communication Studies. Public Relations may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Public Relations as a single major for the BCS, students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from List C, PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 30 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.

To complete Public Relations as part of a double major for the BCS or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101, one paper from List C, PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 15 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.

To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level, and including PUBRL101.

Note: Students who commenced a major in Public Relations in 2016 or prior and are undertaking their third year in 2018 will do so using existing 20 point papers. Students are encouraged to contact the Waikato Management School for programme advice.


2018 Catalogue of Papers information as of 25 September 2017 9:22am

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