Public Relations (2018)

Public Relations involves managing relationships between organisations and their public. Within Public Relations a range of strategic communications are practiced; such as crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs. Public Relations professionals work with the media, act as the communication intersection between organisations and their public, and provide the communication support that an organisation requires to achieve its mission.

Public Relations is available as a first major for the Bachelor of Communication Studies. Public Relations may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Public Relations as a single major for the BCS, students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from ACCTN101, ECONS101, FINAN101, MGSYS101, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 30 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.

To complete Public Relations as part of a double major for the BCS or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101; one paper from ACCTN101, ECONS101, FINAN101, MGSYS101, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 15 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.

To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level, and including PUBRL101.

Note: Students who commenced a major in Public Relations in 2016 or prior and are undertaking their third year in 2018 will do so using existing 20 point papers. Students are encouraged to contact the Waikato Management School for programme advice.


On this page

  • Level 1

    Code Paper Title Occurrence / Location
    LCOMM102Communication in an Online Society18B (Hamilton)
    This paper introduces students to communication practices, concepts, and issues that they are likely to encounter as citizens, communicating professionals, community members, and participants in a highly mediated online world.
    PUBRL101Introduction to Public Relations18A (Hamilton)
    This paper introduces students to various kinds of tools and expertise used by public relations practitioners in their effort to build relationships between an organisation and its stakeholders.
  • 200 level

    Code Paper Title Occurrence / Location
    LCOMM201Professional Speaking18B (Hamilton)
    This highly practical paper focuses on the skills, principles, and practices of developing and delivering professional speeches and presentations across a wide range of professional purposes and contexts.
    MCOM200Management Communication18B (Hamilton)
    This paper provides an introduction to the theory and practice of management communication. The paper focuses on the process by which managers communicate with those inside and outside their organisations.
    PUBRL201Media Relations and Publicity18B (Hamilton)
    This paper provides students with concepts and techniques that enable them to create and report news for traditional and social media and to communicate effectively on behalf of organisations.
    PUBRL202Health Communication Campaigns18B (Hamilton)
    This paper explores the construction and evaluation of communication campaigns to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns.
    PUBRL204Contemporary Public Relations Writing18A (Hamilton)
    Modern communications professionals write to represent organisations across many different audiences, purposes and contexts. PUBRL204 teaches students to select and use a range of genres from established media to emerging digital platforms.
  • 300 level

    Code Paper Title Occurrence / Location
    MCOM330Professional Speaking and SpeechwritingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM332Professional and Public Relations Writing18A (Hamilton) & 18A (Tauranga)
    This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.
    MCOM333Public Relations Campaigns18B (Hamilton) & 18B (Tauranga)
    This paper may not normally be counted towards a Leadership Communication major. It is recommended that BCS students complete MCOM220 prior to enrolling in this paper. This paper will be delivered to Tauranga via Video-conference.
    MCOM334Public Relations Cases18T (Online)
    This paper provides students with the concepts and techniques needed to evaluate the public relations strategies of organisations.
    MCOM335Media and Public Relations18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    This paper focuses on the skills, principles and practices of managing ethical and sustainable relationships with media stakeholders. It includes writing for news media, working with television appearances.
    MCOM336Negotiation and Persuasion18B (Hamilton)
    This paper examines the theory and practice of persuasion and negotiation in a range of professional contexts.
    MCOM338Communication InterventionsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM339Events and Communication Management18A (Hamilton) & 18A (Tauranga)
    Event management is a strategic public relations, marketing and communication tool for organisations of all sizes. This experiential learning paper draws together best practice in event and communication management from a practical business and operational perspective. The paper covers all aspects of event planning. Students will r...
    MCOM340Communicating Social Change18B (Hamilton)
    This paper examines a range of theoretical and practical approaches to the communication and management of social change, especially the health and well-being of communities, organisations, and other social groups, and emerging human rights issues.
    MCOM376Diversity LeadershipThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM380Special TopicThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM387Communication InternshipThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM390Directed StudyThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM399Communication Investigation in the WorkplaceThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MSYS319Industry Experience 218C (Online)
    This paper requires a period of four to thirteen weeks work experience in an appropriate and approved host organisation with relevance to the student's degree and major. Investigation of three research topics supports the academic component of the paper.
  • 400 level

    Code Paper Title Occurrence / Location
    MCOM430Professional Speaking and SpeechwritingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM431Negotiation and Persuasion18B (Hamilton)
    This paper examines the theory and practice of persuasion and negotiation in a range of professional contexts.
    MCOM432Professional and Public Relations Writing18A (Hamilton) & 18A (Tauranga)
    This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write, and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.
    MCOM434Public Relations CasesThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM438Communication InterventionsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM440Communicating social change18B (Hamilton)
    This paper examines a range of theoretical and practical approaches to the communication and management of social change, especially the health and well-being of communities, organisations, and other social groups, and emerging human rights issues.
    MCOM476Diversity LeadershipThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM480Special TopicThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM490Directed StudyThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM495Industry Experience 418C (Online)
    A period of four to thirteen weeks internship is spent in a host organisation with relevance to the student's major, located in New Zealand or overseas. Students find their own host organisation, which is then approved by the departmental co-ordinator. In addition to the time spent in the host organisation, Weekly small group elect...
    MCOM499Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
    Directed investigation of an approved topic, available only to students enrolled in the BMS degree.
  • Prescriptions for the GradCert(PR) and GradDip(PR)

    A Graduate Certificate and Graduate Diploma are available to graduates who have not included Public Relations at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

    Code Paper Title Occurrence / Location
    MCOM514Promotional WritingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM515Writing in Research: Communication with StakeholdersThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM516Writing in Leadership CommunicationThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
  • Prescriptions for the BMS(Hons), PGCert(PR), PGDip(PR), BCS(Hons) and MMS

    Public Relations may be taken as a major for the BMS(Hons) and as a subject for the BCS(Hons) and MMS. A Postgraduate Certificate and a Postgraduate Diploma in Public Relations are also available. The requirements for the major and subject are prescribed in the Waikato Management School Student Handbook.

    Students enrolling in 500 level Public Relations papers should normally have a minimum of a B average in undergraduate Public Relations papers, with no less than that in 300 and 400 level Public Relations papers. All students should discuss their programme with the Management Student Centre before enrolling.

    Code Paper Title Occurrence / Location
    MCOM502Managing Virtual Team Communication18B (Online)
    Managing and participating in teams is a feature of organisational life and the everyday workplace. Increasingly, work teams are dependent on communication technologies for effective communication. This paper investigates theory and practice of team communication with specific reference to the capacities of communication technologi...
    MCOM506Reputation ManagementThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM508Communication for Investor RelationsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM512Applied Communication AnalysisThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM513Professional and Public Relations WritingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM517Internship and Action Research for Public RelationsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM518Public Relations Best Practice - an InvestigationThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM519Applied Research in Public RelationsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM532Public Relations CasesThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM566Special TopicThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM576Intercultural CommunicationThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM579Communication in OrganisationsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM583Leadership, Communication and Transformation18B (Hamilton)
    Our focus in this paper will be on leadership communication, or the ways leaders and followers interact and the ways leaders attempt to create and shape meanings through images and words. We will also explore a range of ideas about what it means to lead and the assumptions, beliefs, and values embedded and shaped in diverse leaders...
    MCOM584Sustainable Futures18A (Hamilton) & 18A (Online)
    Individuals and organisations operate in contexts that are increasingly complex and uncertain. They face issues that are global in nature and which threaten long term sustainability. To successfully meet fast changing futures, contexts and stakeholders must be addressed. New styles of leadership and management are thus required, ac...
    MCOM585Public Relations: Context and ApplicationsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM587Communication InternshipThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM589Directed StudyThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM590Directed StudyThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MCOM591Management Communication Dissertation18C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MCOM592Management Communication Dissertation18C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MCOM593Management Communication Thesis18C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MCOM594Management Communication Thesis18C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MCOM599Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
    Directed investigation of an approved topic, available only to students enrolled in the BMS(Hons) degree.
    MNGT501Research Methods in Management Studies18A (Hamilton), 18B (Hamilton), 18B (Online) & 18T (Hamilton)
    This paper aims to introduce students to the assumptions underlying the different methodologies and methods for performing research in the social sciences.The focus is on interpretive, positivist, critical, and mixed methods. The paper attempts to give students the conceptual and methodological resources needed to think and convers...

2018 Catalogue of Papers information current as of : 20 November 2017 4:56pm

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