Public Relations (2020)
Public relations is an exciting, fast-growing industry that involves using strategic communication to help an organisation maintain trusted relationships with its key stakeholders, seek to influence people's opinions or behaviour, and achieve its overall mission. If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in PR may be right for you. It may also involve working with journalists, organising events, crisis/issues management, sponsorship and fundraising, government lobbying, and community/corporate relations.
Public Relations is available as a first major for the Bachelor of Business, Bachelor of Communication Studies and Bachelor of Management Studies with Honours. Public Relations may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.
To complete Public Relations as a single major for the BBus, BCS, and BMS(Hons), students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 30 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303. BBus and BMS(Hons) students may count one of MNMGT395, MNMGT396 or MNMGT399, and BCS students may count LCOMM300, in place of 15 points from the 30 point option list.
To complete Public Relations as part of a double major for the BBus, BCS, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101; one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 15 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.
To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level. Students must complete PUBRL101.
Note: Students are encouraged to contact the Waikato Management School for programme advice.
On this page
- Prescriptions for the GradCert(PR) and GradDip(PR)
- Prescriptions for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS
- 100 Level
- 200 Level
- 300 Level
- 500 Level
- 800 Level
- 900 Level
Prescriptions for the GradCert(PR) and GradDip(PR)
A Graduate Certificate and Graduate Diploma are available to graduates who have not included Public Relations at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.
Prescriptions for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS
The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS. There are no specified subject papers that must be completed for the BBus(Hons), BCS(Hons), and PGCert(PR) programmes.
PGDip(PR) students must complete LCOMM584, MCOM585; and 60 points from LCOMM502, LCOMM583, PUBRL591.
MMS students must complete MCOM585, MNMGT581 and one of PUBRL590, PUBRL591, PUBRL592, PUBRL593, PUBRL594, and 30 points from LCOMM502, LCOMM583, LCOMM584.
Code Paper Title Occurrence / Location ACCTN101 Accounting for Management 20A (Hamilton), 20B (Hamilton), 20B (Tauranga) & 20X (Zhejiang University City College, Hangzhou China) This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information. ECONS101 Business Economics and the New Zealand Economy 20A (Hamilton), 20A (Secondary School - Unistart), 20A (Tauranga), 20B (Hamilton) & 20X (Zhejiang University City College, Hangzhou China) This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses. FINAN101 Introduction to Finance 20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China) This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance. MGSYS101 Integrated Thinking - Digital Business and Supply Chain Management 20A (Hamilton), 20A (Tauranga) & 20B (Hamilton) This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies. MRKTG101 Fundamentals of Successful Marketing 20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China) This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value. PUBRL101 Introduction to Public Relations 20A (Hamilton) This paper introduces students to various kinds of tools and expertise used by public relations practitioners in their effort to build relationships between an organisation and its stakeholders. STMGT101 Introduction to Management 20A (Hamilton), 20B (Hamilton), 20B (Tauranga) & 20X (Zhejiang University City College, Hangzhou China) Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.
Code Paper Title Occurrence / Location PUBRL201 Media Relations and Publicity 20B (Hamilton) This paper provides students with concepts and techniques that enable them to create and report news for traditional and social media and to communicate effectively on behalf of organisations. PUBRL202 Health Communication 20B (Hamilton) This paper explores the construction and evaluation of communication campaigns to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns. PUBRL204 Contemporary Public Relations Writing 20A (Hamilton) Modern communications professionals write to represent organisations across many different audiences, purposes and contexts. PUBRL204 teaches students to select and use a range of genres from established media to emerging digital platforms.
Code Paper Title Occurrence / Location DIGIB301 Creating Value with Social Media Analytics 20B (Hamilton) The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues. LCOMM301 Professional Speaking 20A (Hamilton) & 20G (Hamilton) This highly practical paper focuses on the skills, principles, and practices of developing and delivering professional speeches and presentations across a wide range of professional purposes and contexts PUBRL301 Stakeholder and Community Engagement 20A (Hamilton) This paper is designed to develop capacity in students to develop and facilitate ethical collaborative communication and relationship engagement activities with a diverse range of stakeholders within communities. PUBRL302 Issues and Crisis Management 20B (Hamilton) PUBRL302 takes a case study approach to learning to understand and strategically adapt to a wide range of issues and to respond to crises that may threaten organisational viability and wellbeing. PUBRL303 Events Management 20A (Hamilton) This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client. WSOMM396 Management Internship 20A (Hamilton), 20B (Hamilton) & 20C (Hamilton) The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation. WSOMM399 Report of an Investigation 20A (Hamilton), 20B (Hamilton) & 20C (Hamilton) This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
Code Paper Title Occurrence / Location LCOMM502 Managing Virtual Team Communication 20B (Online) Managing and participating in teams is a feature of organisational life and the everyday workplace. Increasingly, work teams are dependent on communication technologies for effective communication. This paper investigates theory and practice of team communication with specific reference to the capacities of communication technologi... LCOMM583 Leadership, Communication and Transformation 20A (Hamilton) Our focus in this paper will be on leadership communication, or the ways leaders and followers interact and the ways leaders attempt to create and shape meanings through images and words. We will also explore a range of ideas about what it means to lead and the assumptions, beliefs, and values embedded and shaped in diverse leaders... LCOMM584 Sustainable Futures 20B (Hamilton) & 20B (Online) Individuals and organisations operate in contexts that are increasingly complex and uncertain. They face issues that are global in nature and which threaten long term sustainability. To successfully meet fast changing futures, contexts and stakeholders must be addressed. New styles of leadership and management are thus required, ac... PUBRL591 Public Relations Dissertation 20X (Hamilton) A report on the findings of a theoretical or empirical investigation. PUBRL592 Public Relations Dissertation 20X (Hamilton) A report on the findings of a theoretical or empirical investigation. PUBRL593 Public Relations Thesis 20X (Hamilton) An externally examined piece of written work that reports on the findings of supervised research. PUBRL594 Public Relations Thesis 20X (Hamilton) An externally examined piece of written work that reports on the findings of supervised research.
Code Paper Title Occurrence / Location PUBRL800 Public Relations MPhil Thesis 20X (Hamilton) No description available.
Code Paper Title Occurrence / Location PUBRL900 Public Relations PhD Thesis 20X (Hamilton) & 20X (Tauranga) No description available.
2020 Catalogue of Papers information current as of : 16 August 2019 9:46am