Developments in Marketing Strategy - MRKTG551 (2020)

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG101 and MRKTG200 (or instructor's discretion).
Internal assessment / examination: 100:0
Restriction(s): MINT551, MKTG551

Semesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Semester : 2 Mar 2020 - 28 Jun 2020 Hamilton

Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)

DayStartEndRoomDates
Tue3:00 PM5:00 PMMSB.0.01Mar 2 - Jun 7
Thu3:00 PM5:00 PMMSB.0.01Mar 2 - Jun 7

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details


Indicative Fees for Developments in Marketing Strategy (MRKTG551)

Occurrence Domestic International
 Tuition Resource 
20A (HAM) $1975 $0 $7489
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2019 paper outlines are available for MRKTG551. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Developments in Marketing Strategy - MRKTG551 (2019)

Paper details current as of : 12 November 2019 11:25am
Indicative fees current as of : 12 November 2019 11:10am

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