Developments in Marketing Strategy - MRKTG551 (2020)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|20A (HAM)||A Semester : 2 Mar 2020 - 28 Jun 2020||Hamilton|
Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)
|Tue||3:00 PM||5:00 PM||MSB.0.01||Mar 2 - Jun 7|
|Thu||3:00 PM||5:00 PM||MSB.0.01||Mar 2 - Jun 7|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details
Indicative Fees for Developments in Marketing Strategy (MRKTG551)
The following 2019 paper outlines are available for MRKTG551. Please contact the Faculty or School office for details on 2020 outlines.
Available Subjects: Marketing
Other available years: Developments in Marketing Strategy - MRKTG551 (2019)
Paper details current as of : 12 November 2019 11:25am
Indicative fees current as of : 12 November 2019 11:10am