Developments in Marketing Strategy - MRKTG551 (2019)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
|Prerequisite(s):||MRKTG200 or MKTG251|
|Internal assessment / examination:||100:0|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|19A (HAM)||A Semester : 25 Feb 2019 - 23 Jun 2019||Hamilton|
Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)
|Tue||3:00 PM||5:00 PM||MSB.1.13||Feb 25 - Jun 2|
|Thu||3:00 PM||5:00 PM||MSB.1.13||Feb 25 - Jun 2|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details
Indicative Fees for Developments in Marketing Strategy (MRKTG551)
Paper Outlines for Developments in Marketing Strategy (MRKTG551)
The following paper outlines are available for Developments in Marketing Strategy (MRKTG551).
If your paper occurrence is not listed contact the Faculty or School office.
Available Subjects: Marketing
Paper details current as of : 22 July 2019 10:23am
Indicative fees current as of : 5 February 2019 5:10pm