Developments in Marketing Strategy - MRKTG551 (2019)

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG200 or MKTG251
Internal assessment / examination: 100:0
Restriction(s): MINT551, MKTG551

Semesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Semester : 25 Feb 2019 - 23 Jun 2019 Hamilton

Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)

DayStartEndRoomDates
Tue3:00 PM5:00 PMMSB.1.13Feb 25 - Jun 2
Thu3:00 PM5:00 PMMSB.1.13Feb 25 - Jun 2

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details


Indicative Fees for Developments in Marketing Strategy (MRKTG551)

Occurrence Domestic International
 Tuition Resource 
19A (HAM) $1936 $0 $7343
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Developments in Marketing Strategy (MRKTG551)

The following paper outlines are available for Developments in Marketing Strategy (MRKTG551).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 22 July 2019 10:23am
Indicative fees current as of : 5 February 2019 5:10pm

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