Services Marketing - MRKTG306 (2020)

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG354 and MKTG454

Semesters and Locations

Occurrence Code When taught Where taught
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20B (TGA)B Semester : 13 Jul 2020 - 8 Nov 2020 Tauranga

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees

Fees for 2020 are not yet available.


Paper Outlines

The following 2019 paper outlines are available for MRKTG306. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Services Marketing - MRKTG306 (2019)

Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm

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