Services Marketing - MRKTG306 (2020)
This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.
|Prerequisite(s):||MKTG151 or MRKTG101|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG354 and MKTG454|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|20B (HAM)||B Semester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
|20B (TGA)||B Semester : 13 Jul 2020 - 8 Nov 2020||Tauranga|
The Timetable for 2020 is not available.
Fees for 2020 are not yet available.
Available Subjects: Marketing
Other available years: Services Marketing - MRKTG306 (2019)
Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm