Marketing Research and Insights - MRKTG305 (2020)

The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG352

Semesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Semester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20A (TGA)A Semester : 2 Mar 2020 - 28 Jun 2020 Tauranga

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees

Fees for 2020 are not yet available.


Paper Outlines

The following 2019 paper outlines are available for MRKTG305. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Marketing Research and Insights - MRKTG305 (2019)

Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm

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