Digital Marketing and Branding - MRKTG304 (2020)

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG370, MKTG470 and MRKTG204

Semesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Semester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20A (TGA)A Semester : 2 Mar 2020 - 28 Jun 2020 Tauranga
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees

Fees for 2020 are not yet available.


Paper Outlines

The following 2019 paper outlines are available for MRKTG304. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Digital Marketing and Branding - MRKTG304 (2019)

Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm

This page has been reformatted for printing.