Digital Marketing and Branding - MRKTG304 (2019)

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG370, MKTG470 and MRKTG204

Semesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Semester : 25 Feb 2019 - 23 Jun 2019 Hamilton
19A (TGA)A Semester : 25 Feb 2019 - 23 Jun 2019 Tauranga
19B (HAM)B Semester : 8 Jul 2019 - 3 Nov 2019 Hamilton

Timetabled Lectures for Digital Marketing and Branding (MRKTG304)

DayStartEndRoomDates
MRKTG304-19A (HAM)
Mon12:00 PM2:00 PMS.1.04Feb 25 - Jun 2
Thu2:00 PM3:00 PML.G.05Feb 25 - Jun 2
MRKTG304-19A (TGA)
Mon3:00 PM5:00 PMTCBD.2.10Feb 25 - Jun 2
Wed12:00 PM1:00 PMTCBD.3.02Feb 25 - Jun 2
MRKTG304-19B (HAM)
Mon2:00 PM3:00 PMS.G.02Jul 8 - Oct 13
Thu1:00 PM3:00 PMS.1.05Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG304 for more details


Indicative Fees for Digital Marketing and Branding (MRKTG304)

Occurrence Domestic International
 Tuition Resource 
19A (HAM) $824 $0 $3566
19A (TGA) $824 $0 $3566
19B (HAM) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Digital Marketing and Branding (MRKTG304)

The following paper outlines are available for Digital Marketing and Branding (MRKTG304).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 22 July 2019 10:23am
Indicative fees current as of : 5 February 2019 5:10pm

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