Consumer and Buyer Behaviour - MRKTG202 (2020)

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG255, MKTG355, MRKTG302

Semesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Semester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20B (TGA)B Semester : 13 Jul 2020 - 8 Nov 2020 Tauranga

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees

Fees for 2020 are not yet available.


Paper Outlines

The following 2019 paper outlines are available for MRKTG202. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Consumer and Buyer Behaviour - MRKTG202 (2019) , Consumer and Buyer Behaviour - MRKTG202 (2018)

Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm

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