Consumer and Buyer Behaviour - MRKTG202 (2020)

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG255, MKTG355, MRKTG302

Trimesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Trimester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20B (HAM)B Trimester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20B (TGA)B Trimester : 13 Jul 2020 - 8 Nov 2020 Tauranga

Timetabled Lectures for Consumer and Buyer Behaviour (MRKTG202)

DayStartEndRoomDates
MRKTG202-20A (HAM)
Wed3:00 PM5:00 PMS.G.02Mar 2 - May 17
Thu3:00 PM4:00 PMS.G.02Mar 2 - May 17
MRKTG202-20B (HAM)
Fri1:00 PM3:00 PML.G.04Jul 13 - Oct 18
MRKTG202-20B (TGA)
Tue12:00 PM2:00 PMTCBD.3.05Jul 13 - Oct 18
Tue4:00 PM5:00 PMTCBD.2.13Jul 13 - Oct 18

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG202 for more details


Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)

Occurrence Domestic International
 Tuition Resource 
20A (HAM) $840 $0 $3673
20B (HAM) $840 $0 $3673
20B (TGA) $840 $0 $3673
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Consumer and Buyer Behaviour (MRKTG202)

The following paper outlines are available for Consumer and Buyer Behaviour (MRKTG202).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Consumer and Buyer Behaviour - MRKTG202 (2019) , Consumer and Buyer Behaviour - MRKTG202 (2018)

Paper details current as of : 4 June 2020 9:20am
Indicative fees current as of : 4 June 2020 3:25pm

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