Consumer and Buyer Behaviour - MRKTG202 (2020)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG255, MKTG355, MRKTG302|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|20A (HAM)||A Semester : 2 Mar 2020 - 28 Jun 2020||Hamilton|
|20B (HAM)||B Semester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
|20B (TGA)||B Semester : 13 Jul 2020 - 8 Nov 2020||Tauranga|
The Timetable for 2020 is not available.
Fees for 2020 are not yet available.
Available Subjects: Marketing
Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm