Consumer and Buyer Behaviour - MRKTG202 (2020)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG255, MKTG355, MRKTG302|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|20A (HAM)||A Trimester : 2 Mar 2020 - 28 Jun 2020||Hamilton|
|20B (HAM)||B Trimester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
|20B (TGA)||B Trimester : 13 Jul 2020 - 8 Nov 2020||Tauranga|
Timetabled Lectures for Consumer and Buyer Behaviour (MRKTG202)
|Wed||3:00 PM||5:00 PM||S.G.02||Mar 2 - May 17|
|Thu||3:00 PM||4:00 PM||S.G.02||Mar 2 - May 17|
|Fri||1:00 PM||3:00 PM||L.G.04||Jul 13 - Oct 18|
|Tue||12:00 PM||2:00 PM||TCBD.3.05||Jul 13 - Oct 18|
|Tue||4:00 PM||5:00 PM||TCBD.2.13||Jul 13 - Oct 18|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG202 for more details
Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)
Paper Outlines for Consumer and Buyer Behaviour (MRKTG202)
The following paper outlines are available for Consumer and Buyer Behaviour (MRKTG202).
If your paper occurrence is not listed contact the Faculty or School office.
Available Subjects: Marketing
Paper details current as of : 4 June 2020 9:20am
Indicative fees current as of : 4 June 2020 3:25pm