Fundamentals of Successful Marketing - MRKTG101 (2022)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG151 and MKTG209 |
Note: The NWC occurrence of this paper is exclusively for International Diploma students. Please contact the University of Waikato College for more information.
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 22A (HAM) | A Trimester : 7 Mar 2022 - 3 Jul 2022 | Hamilton |
| MRKTG101-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22A (TGA) | A Trimester : 7 Mar 2022 - 3 Jul 2022 | Tauranga |
| 22B (HAM) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Hamilton |
| MRKTG101-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22B (NWC) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Internet Waikato College |
| 22C (NWC) | C Trimester : 14 Nov 2022 - 19 Feb 2023 | Internet Waikato College |
| 22G (HAM) | G Teaching period : 14 Nov 2022 - 25 Dec 2022 | Hamilton |
| MRKTG101-22G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22X (ZUC) | X Teaching period : 5 Sep 2022 - 15 Jan 2023 | Zhejiang University City College, Hangzhou China |
MRKTG101-22H (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 22H (HAM) | H Teaching period : 3 Jan 2022 - 20 Feb 2022 | Hamilton |
| MRKTG101-22H (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures
The Timetable for 2022 is not available.
Indicative Fees
Fees for 2022 are not yet available.
Paper Outlines
The following 2021 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2022 outlines.
Additional Information
Available Subjects: Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 24 September 2021 7:01pm
Indicative fees current as of : 25 September 2021 4:30am