Fundamentals of Successful Marketing - MRKTG101 (2020)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | MRKTG101-20A (HAM) 50:50, 20A (TGA) 50:50, 20B (HAM) 50:50, 20S (HAM) 50:50, 20X (ZUC) 100:0 |
| Restriction(s): | MKTG151 and MKTG209 |
Semesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 20A (HAM) | A Semester : 2 Mar 2020 - 28 Jun 2020 | Hamilton |
| 20A (TGA) | A Semester : 2 Mar 2020 - 28 Jun 2020 | Tauranga |
| 20B (HAM) | B Semester : 13 Jul 2020 - 8 Nov 2020 | Hamilton |
| 20S (HAM) | S Semester : 6 Jan 2020 - 23 Feb 2020 | Hamilton |
| 20X (ZUC) | X Semester : 31 Aug 2020 - 17 Jan 2021 | Zhejiang University City College, Hangzhou China |
Timetabled Lectures
The Timetable for 2020 is not available.
Indicative Fees
Fees for 2020 are not yet available.
Paper Outlines
The following 2019 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2020 outlines.
Additional Information
Available Subjects: Business | Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm