Fundamentals of Successful Marketing - MRKTG101 (2021)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG151 and MKTG209 |
Note: The 21C(NWC) occurrence of this paper is exclusively for International Diploma (Business) students. Please contact the University of Waikato College for more information.
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 21A (HAM) | A Trimester : 1 Mar 2021 - 27 Jun 2021 | Hamilton |
| MRKTG101-21A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 21A (TGA) | A Trimester : 1 Mar 2021 - 27 Jun 2021 | Tauranga |
| 21B (HAM) | B Trimester : 12 Jul 2021 - 7 Nov 2021 | Hamilton |
| MRKTG101-21B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 21C (NWC) | C Trimester : 15 Nov 2021 - 20 Feb 2022 | Internet Waikato College |
| 21C (WPC) | C Trimester : 15 Nov 2021 - 20 Feb 2022 | University of Waikato College |
| 21H (HAM) | H Teaching period : 4 Jan 2021 - 21 Feb 2021 | Hamilton |
| MRKTG101-21H (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 21X (ZUC) | X Teaching period : 6 Sep 2021 - 16 Jan 2022 | Zhejiang University City College, Hangzhou China |
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG101-21A (HAM) | ||||
| Mon | 11:00 AM | 1:00 PM | PWC | Mar 1 - Jun 6 |
| MRKTG101-21A (TGA) | ||||
| Tue | 12:00 PM | 2:00 PM | TCBD.2.03 | Mar 1 - Jun 6 |
| MRKTG101-21B (HAM) | ||||
| Tue | 3:00 PM | 4:00 PM | PWC | Jul 12 - Oct 17 |
| Thu | 11:00 AM | 12:00 PM | PWC | Jul 12 - Oct 17 |
| MRKTG101-21H (HAM) | ||||
| Tue | 10:00 AM | 2:00 PM | MSB.1.21 | Jan 4 - Feb 14 |
| Thu | 10:00 AM | 2:00 PM | MSB.1.21 | Jan 4 - Feb 14 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 21A (HAM) | $850 | $3783 | |
| 21A (TGA) | $850 | $3783 | |
| 21B (HAM) | $850 | $3783 | |
| 21C (NWC) | $850 | $3783 | |
| 21C (WPC) | $850 | $3783 | |
| 21H (HAM) | $850 | $3783 | |
| 21X (SPE) | $850 | $3783 | |
Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)
The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 3 May 2021 10:13am
Indicative fees current as of : 14 May 2021 4:30am