Fundamentals of Successful Marketing - MRKTG101 (2019)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: MRKTG101-19A (HAM) 50:50, 19A (TGA) 50:50, 19B (HAM) 50:50, 19C (ZUC) 100:0, 19S (HAM) 50:50
Restriction(s): MKTG151 and MKTG209

Semesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Semester : 25 Feb 2019 - 23 Jun 2019 Hamilton
19A (TGA)A Semester : 25 Feb 2019 - 23 Jun 2019 Tauranga
19B (HAM)B Semester : 8 Jul 2019 - 3 Nov 2019 Hamilton
19C (ZUC)C Semester : 2 Sep 2019 - 12 Jan 2020 Zhejiang University City College, Hangzhou China
19S (HAM)S Semester : 3 Jan 2019 - 17 Feb 2019 Hamilton

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-19A (HAM)
Mon11:00 AM1:00 PMPWCFeb 25 - Jun 2
Fri1:00 PM3:00 PMPWCFeb 25 - Jun 2
MRKTG101-19A (TGA)
Mon11:00 AM1:00 PMTCBD.3.05Feb 25 - Jun 2
Wed2:00 PM4:00 PMTCBD.2.08Feb 25 - Jun 2
MRKTG101-19B (HAM)
Tue3:00 PM5:00 PMPWCJul 8 - Oct 13
Thu11:00 AM1:00 PMPWCJul 8 - Oct 13
MRKTG101-19S (HAM)
Mon9:00 AM1:00 PMMSB.1.20Jan 7 - Feb 17
Fri9:00 AM1:00 PMMSB.1.20Dec 31 - Feb 10

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
19A (HAM) $824 $0 $3566
19A (TGA) $824 $0 $3566
19B (HAM) $824 $0 $3566
19S (HAM) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 21 May 2019 11:15am
Indicative fees current as of : 5 February 2019 5:10pm

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