Fundamentals of Successful Marketing - MRKTG101 (2021)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Trimesters and Locations

Occurrence Code When taught Where taught
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
21A (TGA)A Trimester : 1 Mar 2021 - 27 Jun 2021 Tauranga
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton
21C (WPC)C Trimester : 15 Nov 2021 - 20 Feb 2022 Waikato Pathways College
21H (HAM)H Teaching period : 4 Jan 2021 - 21 Feb 2021 Hamilton
21X (ZUC)X Teaching period : 6 Sep 2021 - 16 Jan 2022 Zhejiang University City College, Hangzhou China

Timetabled Lectures

The Timetable for 2021 is not available.


Indicative Fees

Fees for 2021 are not yet available.


Paper Outlines

The following 2020 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 30 September 2020 8:57am
Indicative fees current as of : 4 June 2020 3:25pm

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