Marketing (2019)

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business, Bachelor of Communication Studies and the Bachelor of Management Studies with Honours. Marketing may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Marketing as a single major for the BBus, BCS and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101; one of ACCTN101, DIGIB101, ECONS101, FINAN101, LCOMM101, LCOMM102; either MGSYS101 or MGSYS201 or STMGT101; MRKTG200, MRKTG301, either MRKTG202 or MRKTG302; either MRKTG203 or MRKTG303; either MRKTG204 or MRKTG304, MRKTG305 and MRKTG306. BBus students may count one of MNMGT395, MNMGT396, or MNMGT399, and BCS students may count LCOMM300, in place of MRKTG305 or MRKTG306.

To complete Marketing as part of a double major for the BBus, BCS, BMS(Hons), or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101; or one of ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201 or STMGT101 if MRKTG101 has already been included as part of another major; one of ACCTN101, DIGIB101, ECONS101, FINAN101, LCOMM101, LCOMM102, either MGSYS101 of MGSYS201 or STMGT101; MRKTG200, MRKTG301, either MRKTG202 or MRKTG302, either MRKTG203 or MRKTG303, either MRKTG204 or MRKTG304; and either MRKTG305 or MRKTG306.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

Note: Students are encouraged to contact the Waikato Management School for programme advice.


On this page


  • Prescriptions for the GradCert(Mrkt) and GradDip(Mrkt)

    A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.

  • Prescriptions for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt) and MMS

    The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt) and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt), PGDip(Mrkt) programmes.

    BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556, MRKTG557.

    MMS students must complete MNMGT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593, MRKTG594.

  • Prescriptions for the MPhil

    The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

  • Prescriptions for the PhD

    The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

  • 100 Level

    Code Paper Title Occurrence / Location
    ACCTN101Accounting for Management19A (Hamilton), 19A (Tauranga), 19B (Hamilton), 19B (Tauranga) & 19C (Zhejiang University City College, Hangzhou China)
    This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information.
    DIGIB101The World of Digital Business19B (Hamilton)
    Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
    ECONS101Business Economics and the New Zealand Economy19A (Hamilton), 19A (Secondary School - Unistart), 19A (Tauranga), 19B (Hamilton), 19B (Tauranga), 19C (Zhejiang University City College, Hangzhou China) & 19S (Hamilton)
    This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses.
    FINAN101Introduction to Finance19A (Hamilton), 19A (Tauranga), 19B (Hamilton), 19B (Tauranga), 19C (Zhejiang University City College, Hangzhou China) & 19S (Hamilton)
    This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance.
    LCOMM101Introduction to Leadership Communication19A (Hamilton)
    By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success.
    LCOMM102Communication in an Online Society19B (Hamilton) & 19B (Tauranga)
    This paper introduces students to communication practices, concepts, and issues that they are likely to encounter as citizens, communicating professionals, community members, and participants in a highly mediated online world.
    MGSYS101Integrated Thinking - Digital Business and Supply Chain Management19A (Hamilton), 19A (Tauranga) & 19B (Hamilton)
    This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
    MRKTG101Fundamentals of Successful Marketing19A (Hamilton), 19A (Tauranga), 19B (Hamilton), 19C (Zhejiang University City College, Hangzhou China) & 19S (Hamilton)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
    STMGT101Introduction to Management19A (Hamilton), 19B (Hamilton), 19B (Tauranga) & 19C (Zhejiang University City College, Hangzhou China)
    Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.
  • 200 Level

    Code Paper Title Occurrence / Location
    MRKTG200Strategic Marketing Planning19A (Hamilton) & 19A (Tauranga)
    This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
    MRKTG202Consumer and Buyer Behaviour19A (Hamilton), 19B (Hamilton) & 19B (Tauranga)
    The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
    MRKTG203Advertising and Integrated Marketing Communications19B (Hamilton) & 19B (Tauranga)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
    MRKTG204Digital Marketing and Branding19A (Hamilton), 19A (Tauranga) & 19B (Hamilton)
    Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
  • 300 Level

    Code Paper Title Occurrence / Location
    LCOMM300Communication Strategies19A (Hamilton)
    This capstone paper gives students the opportunity to apply knowledge of communication theories and practices acquired throughout the course of their study by designing and implementing a communication strategy for a client.
    MNMGT395Industry Experience19C (Online)
    The industry experience course is a NET delivered course, which runs over the summer from early November to early February. Students search for and find their own host organisation, anywhere in the world, that agrees to take them on for 4 to 13 weeks during the summer period.
    MNMGT396Management Internship19C (Hamilton)
    The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
    MNMGT399Report of an Investigation19C (Hamilton)
    The Report of an Investigation offers students the opportunity to complete a secondary data based research report on an area related to their management discipline of study. Students also complete 100 hours of voluntary work co-ordinated through the University of Waikato Employability Plus Program.
    MRKTG301Business Development and Sales19B (Hamilton) & 19B (Tauranga)
    This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach.
    MRKTG302Consumer and Buyer Behaviour19A (Hamilton), 19B (Hamilton) & 19B (Tauranga)
    The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.
    MRKTG303Advertising and Integrated Marketing Communications19B (Hamilton) & 19B (Tauranga)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for a specified organisation.
    MRKTG304Digital Marketing and Branding19A (Hamilton), 19A (Tauranga) & 19B (Hamilton)
    Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
    MRKTG305Marketing Research and Insights19B (Hamilton) & 19B (Tauranga)
    The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
    MRKTG306Services Marketing19A (Hamilton) & 19A (Tauranga)
    This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.
  • 400 Level

    Code Paper Title Occurrence / Location
    MNMGT495Industry Experience19C (Online)
    The industry experience course is a NET delivered course, which runs over the summer from early November to early February. Students search for and find their own host organisation, anywhere in the world, that agrees to take them on for 4 to 13 weeks during the summer period.
    MNMGT496Management Internship19C (Hamilton)
    The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
    MNMGT499Report of an Investigation19C (Hamilton)
    The Report of an Investigation offers students the opportunity to complete a secondary data based research report on an area related to their management discipline of study. Students also complete 100 hours of voluntary work co-ordinated through the University of Waikato Employability Plus Program.
  • 500 Level

    Code Paper Title Occurrence / Location
    MRKTG551Developments in Marketing Strategy19A (Hamilton)
    This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic...
    MRKTG552Advanced Advertising Strategy19A (Online)
    This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
    MRKTG553International Marketing19B (Hamilton)
    This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
    MRKTG554Service Marketing19B (Hamilton)
    Examines the theoretical underpinnings and practical applications of selected services marketing topics. Through theoretical analysis, examines the complexity and difficulties in creating, managing, and evaluating services.
    MRKTG591Marketing Dissertation19C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MRKTG592Marketing Dissertation19C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MRKTG593Marketing Thesis19C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MRKTG594Marketing Thesis19C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
  • 800 Level

    Code Paper Title Occurrence / Location
    MRKTG800Marketing MPhil Thesis19C (Hamilton)
    No description available.
  • 900 Level

    Code Paper Title Occurrence / Location
    MRKTG900Marketing PhD Thesis19C (Hamilton) & 19C (Tauranga)
    No description available.

2019 Catalogue of Papers information current as of : 20 September 2018 1:56pm

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