Marketing (2018)

Note: Students who commenced a major in Marketing in 2016 or prior and are undertaking their third year in 2018 will do so using existing 20 point papers. Students are encouraged to contact the Waikato Management School for programme advice.


On this page

  • 100 level

    Code Paper Title Occurrence / Location
    MRKTG101Fundamentals of Successful Marketing18A (Hamilton) & 18B (Hamilton)
    This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
  • 200 level

    Code Paper Title Occurrence / Location
    MRKTG200Strategic Marketing Planning18B (Hamilton)
    This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
    MRKTG202Consumer and Buyer Behaviour18A (Hamilton) & 18B (Hamilton)
    The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
    MRKTG203Advertising and Integrated Marketing Communications18A (Hamilton) & 18B (Hamilton)
    This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
    MRKTG204Digital Marketing and Branding18A (Hamilton) & 18B (Hamilton)
    Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
  • 300 level

    Code Paper Title Occurrence / Location
    MKTG352Marketing Research18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    The emphasis of this paper will be on developing analytical and logical skills required to undertake effective marketing research.
    MKTG353International MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG354Marketing of Services18A (Hamilton) & 18A (Tauranga)
    This paper is designed to offer a sound base of services marketing theory and the opportunity to practice applying this knowledge to real-life service interactions.
    MKTG355Consumer Behaviour18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    This paper examines how and why consumers acquire, use, and dispose of goods, services, and ideas, with special attention to marketing, advertising, and public policy applications.
    MKTG356Sports and Event MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG358Relationship MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG359Professional Selling18B (Hamilton) & 18B (Tauranga)
    The successful salesperson needs to be more customer oriented, knowledgeable and skilled than ever before. This paper is concerned with developing abilities in these areas, together with an understanding of how theory translates into practice.
    MKTG370Digital Marketing18A (Hamilton) & 18B (Hamilton)
    Addressing the unique characteristics of the new digital media landscape, this course focuses on emerging information, communication technologies, and social media. This course delves into key issues and challenges to marketers in the age of new media.
    MKTG371Strategic Brand Management18A (Hamilton)
    This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
    MKTG372Managing Creativity and InnovationThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG373Integrated Marketing PromotionsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG375Marketing AnalyticsThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG390Directed Study18C (Online) & 18S (Hamilton)
    This paper is available only to Waikato Management School students with the approval of the Chairperson of Department.
    MSYS319Industry Experience 218C (Online)
    This paper requires a period of four to thirteen weeks work experience in an appropriate and approved host organisation with relevance to the student's degree and major. Investigation of three research topics supports the academic component of the paper.
  • 400 level

    Code Paper Title Occurrence / Location
    MKTG453International MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG454Marketing of Services18A (Hamilton) & 18A (Tauranga)
    This paper is designed to offer a sound base of services marketing theory and the opportunity to practice applying this knowledge to real life service interactions.
    MKTG458Relationship MarketingThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG459Professional Selling18B (Hamilton) & 18B (Tauranga)
    The successful salesperson needs to be more customer oriented, knowledgeable and skilled than ever before. This paper is concerned with developing abilities in these areas, together with an understanding of how theory translates into practice.
    MKTG470Digital Marketing18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
    Addressing the unique characteristics of the new digital media landscape, this course focuses on emerging information, communication technologies, and social media. This course delves into key issues and challenges to marketers in the age of new media.
    MKTG471Strategic Brand Management18A (Hamilton) & 18A (Tauranga)
    This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
    MKTG472Managing Creativity and InnovationThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG490Directed Study18A (Tauranga), 18B (Tauranga), 18C (Hamilton), 18C (Tauranga) & 18S (Hamilton)
    This paper is available only to Waikato Management School students with the approval of the Chairperson of Department.
    MKTG495Industry Experience 418C (Online)
    A period of four to thirteen weeks internship is spent in a host organisation with relevance to the student's major, located in New Zealand or overseas. Students find their own host organisation, which is then approved by the departmental co-ordinator. In addition to the time spent in the host organisation, Weekly small group elect...
    MKTG499Report of an Investigation18E (Hamilton), 18E (Tauranga), 18F (Hamilton), 18F (Tauranga), 18G (Hamilton), 18G (Tauranga), 18H (Hamilton), 18H (Tauranga), 18K (Hamilton), 18K (Tauranga), 18L (Hamilton), 18L (Tauranga), 18M (Hamilton) & 18M (Tauranga)
    Directed investigation of an approved topic, available only to students enrolled in the BMS degree.
  • Prescriptions for the GradCert(Mrkt) and GradDip(Mrkt)

    A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

  • Prescriptions for the BMS(Hons), PGCert(Mrkt), PGDip(Mrkt), BCS(Hons) and MMS

    Marketing may be taken as a major for the BMS(Hons) and as a subject for the BCS(Hons) and MMS. A Postgraduate Certificate and a Postgraduate Diploma in Marketing are also available. The requirements for the major, subjects, Postgraduate Certificate and Postgraduate Diploma are prescribed in the Waikato Management School Student Handbook.

    Students enrolling in 500 level Marketing papers should normally have a minimum of a B average in undergraduate Marketing papers, with no less than that in 300 and 400 level Marketing papers. All students should discuss their programme with the Management Student Centre before enrolling.

    Code Paper Title Occurrence / Location
    MKTG503Marketing Healthcare ServicesThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG551Developments in Marketing Strategy18A (Hamilton)
    This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic...
    MKTG552Advanced Advertising Strategy18B (Hamilton) & 18B (Online)
    This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
    MKTG553International Marketing18A (Hamilton)
    This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
    MKTG554Service Marketing18B (Hamilton)
    Examines the theoretical underpinnings and practical applications of selected services marketing topics. Through theoretical analysis, examines the complexity and difficulties in creating, managing, and evaluating services.
    MKTG555Consumer BehaviourThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG556Marketing Through the Sports MediaThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG557Marketing and SocietyThis paper will not be taught in 2018.
    This paper will not be taught in 2018.
    MKTG590Directed Study18C (Hamilton), 18S (Hamilton) & 18Y (Hamilton)
    Students have the opportunity to pursue a topic of their own interest under the guidance of academic staff.
    MKTG591Marketing Dissertation18C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MKTG592Marketing Dissertation18C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MKTG593Marketing Thesis18C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MKTG594Marketing Thesis18C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MKTG599Report of an Investigation18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
    Directed investigation of an approved topic, available only to students enrolled in the BMS(Hons) degree.
    MNGT501Research Methods in Management Studies18A (Hamilton), 18B (Hamilton), 18B (Online) & 18T (Hamilton)
    This paper aims to introduce students to the assumptions underlying the different methodologies and methods for performing research in the social sciences.The focus is on interpretive, positivist, critical, and mixed methods. The paper attempts to give students the conceptual and methodological resources needed to think and convers...
  • Prescriptions for the MPhil

    The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

    Code Paper Title Occurrence / Location
    MKTG800Marketing MPhil Thesis18C (Hamilton)
    No description available.
  • Prescriptions for the PhD

    The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

    Code Paper Title Occurrence / Location
    MKTG900Marketing PhD Thesis18C (Hamilton) & 18C (Online)
    No description available.

2018 Catalogue of Papers information current as of : 20 November 2017 4:56pm

This page has been reformatted for printing.