Language in Context is an essential paper for students of a broad range of disciplines where language and communication are a focus. Students are given the tools to examine how human language reflects our histories, our social selves, and out immediate physical contexts. We observe how language is used to reinvent and to reinforce social positioning, to create and to replicate both real and virtual identities. A heightened awareness of the multi-functionality of language, whether spoken, sung, written or texted, enhances our understanding of self and allows us to be more effective communicators.