International Marketing - MRKTG553 (2019)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG305 or MKTG352|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|19B (HAM)||B Semester : 8 Jul 2019 - 3 Nov 2019||Hamilton|
Timetabled Lectures for International Marketing (MRKTG553)
|Wed||2:00 PM||4:00 PM||MSB.1.20||Jul 8 - Oct 13|
|Thu||3:00 PM||5:00 PM||MSB.1.13||Jul 8 - Oct 13|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details
Indicative Fees for International Marketing (MRKTG553)
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Paper details current as of : 18 June 2019 9:47am
Indicative fees current as of : 5 February 2019 5:10pm