International Marketing - MRKTG553 (2020)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|20B (HAM)||B Trimester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
Timetabled Lectures for International Marketing (MRKTG553)
There are no timetabled lectures for MRKTG553.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
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Indicative Fees for International Marketing (MRKTG553)
Paper Outlines for International Marketing (MRKTG553)
The following paper outlines are available for International Marketing (MRKTG553).
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Other available years: International Marketing - MRKTG553 (2019)
Paper details current as of : 31 July 2020 9:24am
Indicative fees current as of : 4 June 2020 3:25pm