Fundamentals of Successful Marketing - MRKTG101 (2020)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: MRKTG101-20A (HAM) 50:50, 20A (TGA) 50:50, 20B (HAM) 50:50, 20S (HAM) 50:50, 20X (ZUC) 100:0
Restriction(s): MKTG151 and MKTG209

Semesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Semester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20A (TGA)A Semester : 2 Mar 2020 - 28 Jun 2020 Tauranga
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20S (HAM)S Semester : 6 Jan 2020 - 23 Feb 2020 Hamilton
20X (ZUC)X Semester : 31 Aug 2020 - 17 Jan 2021 Zhejiang University City College, Hangzhou China

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-20A (HAM)
Mon11:00 AM1:00 PMPWCMar 2 - May 31
Fri1:00 PM2:00 PMPWCMar 2 - Jun 7
MRKTG101-20A (TGA)
Tue12:00 PM2:00 PMTCBD.3.05Mar 2 - Jun 7
Wed2:00 PM3:00 PMTCBD.2.08Mar 2 - Jun 7
MRKTG101-20B (HAM)
Tue3:00 PM5:00 PMPWCJul 13 - Oct 18
Thu11:00 AM12:00 PMPWCJul 13 - Oct 18
MRKTG101-20S (HAM)
Mon9:00 AM1:00 PMS.1.01Jan 6 - Feb 16
Fri9:00 AM1:00 PMS.G.03Jan 6 - Feb 16

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
20A (HAM) $840 $0 $3673
20A (TGA) $840 $0 $3673
20B (HAM) $840 $0 $3673
20S (HAM) $840 $0 $3673
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2019 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 20 November 2019 2:21pm
Indicative fees current as of : 12 November 2019 11:10am

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