Advanced Advertising Strategy - MKTG552 (2018)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
|Prerequisite(s):||Prerequisite papers: 60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department|
|Internal assessment / examination:||100:0|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|18B (NET)||B Semester : 9 Jul 2018 - 4 Nov 2018||Online|
Timetabled Lectures for Advanced Advertising Strategy (MKTG552)
There are no timetabled lectures for MKTG552.
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Visit the online timetable for MKTG552 for more details
Indicative Fees for Advanced Advertising Strategy (MKTG552)
Paper Outlines for Advanced Advertising Strategy (MKTG552)
The following paper outlines are available for Advanced Advertising Strategy (MKTG552).
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Other available years: Advanced Advertising Strategy - MKTG552 (2017)
Paper details current as of : 19 July 2018 11:44am
Indicative fees current as of : 5 June 2018 4:30am