Advanced Advertising Strategy - MKTG552 (2018)

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.

Paper Information

Points: 30.0
Prerequisite(s): Prerequisite papers: 60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
Internal assessment / examination: 100:0
Restriction(s): MINT552

Semesters and Locations

Occurrence Code When taught Where taught
18B (NET)B Semester : 9 Jul 2018 - 4 Nov 2018 Online

Timetabled Lectures for Advanced Advertising Strategy (MKTG552)

There are no timetabled lectures for MKTG552.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MKTG552 for more details


Indicative Fees for Advanced Advertising Strategy (MKTG552)

Occurrence Domestic International
 Tuition Resource 
18B (NET) $1898 $0 $6993
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Advanced Advertising Strategy (MKTG552)

The following paper outlines are available for Advanced Advertising Strategy (MKTG552).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Electronic Commerce | Marketing

Other available years: Advanced Advertising Strategy - MKTG552 (2017)

Paper details current as of : 19 July 2018 11:44am
Indicative fees current as of : 5 June 2018 4:30am

This page has been reformatted for printing.