Advanced Advertising Strategy - MKTG552 (2018)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
|Prerequisite(s):||60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department|
|Internal assessment / examination:||100:0|
MKTG552-18B (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|18B (HAM)||B Semester : Jul 09 - Nov 04, 2018||Hamilton|
|18B (NET)||B Semester : Jul 09 - Nov 04, 2018||Online|
Timetabled Lectures for Advanced Advertising Strategy (MKTG552)
There are no timetabled lectures for MKTG552.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MKTG552 for more details
Indicative Fees for Advanced Advertising Strategy (MKTG552)
The following 2017 paper outlines are available for MKTG552. Please contact the Faculty or School office for details on 2018 outlines.
Other available years: Advanced Advertising Strategy - MKTG552 (2017)
Paper details current as of : 21 May 2018 4:26pm
Indicative fees current as of : 5 June 2018 4:30am