Digital Business (2020)

Digital Business gives students a sought-after blend of business and IT skills to prepare you for a career as a digital manager in our fast-evolving world. You will gain an understanding of the latest digital technologies, such as big data and cloud computing and how they can be used to revolutionise business operations and customer service across all industries, from banking and finance through to agriculture and healthcare.

Digital Business is available as a first major for the Bachelor of Business and the Bachelor of Management Studies with Honours. Digital Business may also be included as a second major or minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Digital Business as a single major for the BBus and BMS(Hons), students must gain 135 points from papers listed for Digital Business, including 105 points above 100 level, and 60 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB201, DIGIB202, MGSYS200, DIGIB302, DIGIB303, DIGIB304, and one of STMGT306 or MGSYS302. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of either STMGT306 or MGSYS302.

To complete Digital Business as part of a double major for the BBus, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Digital Business, including 90 points above 100 level, and 45 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB201, DIGIB202, MGSYS200, DIGIB302, DIGIB303, and DIGIB304.

To complete a minor in Digital Business students must complete 60 points from the papers listed for the Digital Business major, including at least 30 points above 100 level. Students must complete DIGIB101.


On this page


  • Prescriptions for the GradCert(DBus) and GradDip(DBus)

    A Graduate Certificate and Graduate Diploma are available to graduates who have not included Digital Business at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be included for these programmes.

  • Prescriptions for the BBus(Hons), PGCert(DigiBus), PGDip(DigiBus), MDigiBus

    The qualification regulations define the subject requirements for the BBus(Hons), PGCert(DigiBus), PGDip(DigiBus) and MDigiBus. There are no specified subject papers that must be completed for the BBus(Hons).

    PGCert(DigiBus) students must complete DIGIB555 or DIGIB558, and select the remaining 30 points from the papers listed for the subject.

    PGDip(DigiBus) students must complete DIGIB555 and DIGIB558, and select the remaining 30 points from the papers listed for the subject.

    MDigiBus students normally follow either a professional or research stream and are recommended to discuss their programme with the qualification convenor. Typically, the professional stream normally requires DIGIB519, DIGIB555, DIGIB558, and MGSYS552, and the research stream normally requires DIGIB558, DIGIB591 and MNMGT581.

  • 100 Level

    Code Paper Title Occurrence / Location
    DIGIB101The World of Digital Business20B (Hamilton)
    Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
    MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
    This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
  • 200 Level

    Code Paper Title Occurrence / Location
    DIGIB201Creating Value with Social Media Analytics20B (Hamilton)
    The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from vast amount of social media data that can ultimately lead to good business decisions.
    DIGIB202The Techno-Savvy Business20A (Hamilton)
    The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.
    MGSYS200Tools for Managing Projects20A (Hamilton)
    This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
  • 300 Level

    Code Paper Title Occurrence / Location
    DIGIB301Creating Value with Social Media Analytics20B (Hamilton)
    The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
    DIGIB302Digital Business Technology Trends20B (Hamilton)
    This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet if Things, Beacons, Virtual Reality etc.
    DIGIB303Managing Digital Business Transformation20A (Hamilton)
    This paper focuses on the management of digital business transformation. This paper has been designed to help future managers deliver business value by being informed participants and leaders in digital business transformation.
    DIGIB304Digital Business Enterprise Implementation20B (Hamilton)
    The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
    ECONS305Entrepreneurial Discovery and Innovation20A (Hamilton)
    This paper explains how to find business opportunities, explore innovative new markets, appraise opportunities and manage risk. In economics, entrepreneurship combines with land, labour, capital and natural resources to produce profit. Innovation and risk-taking are essential to a country's ability to succeed in a dynamic and incre...
    MGSYS300Tools for Managing Projects20A (Hamilton)
    This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
    MGSYS302Project Management Systems, Processes and Personnel20B (Hamilton)
    This paper addresses advanced important project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
    STMGT306Entrepreneurial Ecosystems20G (Online)
    Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
    WSOMM396Management Internship20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
    The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
    WSOMM399Report of an Investigation20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
    This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
  • 500 Level

    Code Paper Title Occurrence / Location
    DIGIB519Professional Field Internship20B (Online) & 20X (Online)
    This paper, usually taken in the New Zealand summer period from November to February, facilitates practical experience building and skills development through an intensive industry internship for graduate level students. The paper is delivered online, and students will be on-site and at work in their host organisations from 8-13 we...
    DIGIB555Digital Business Management20A (Hamilton) & 20A (Online)
    A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
    DIGIB558Contemporary Issues in Digital Business20B (Hamilton) & 20B (Online)
    As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
    DIGIB559E-Business Technologies20B (Online)
    The Internet and Web technologies are driving fundamental changes in the way that businesses interact today, and e-business is booming as organisations strive to improve efficiency, enter new markets, or gain competitive advantage through improved business processes, resource management, just-in-time provisioning and business relat...
    MGSYS552Applied Research Methods and Project20A (Online)
    This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, rather than having an academic focus. The paper will be delivered solely on-line. ...
    MRKTG552Advanced Advertising Strategy20B (Online)
    This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
    SCMGT577E-Enabled Agile Supply Chains20B (Hamilton)
    Agility is at the cutting edge of supply chain management and is a leading strategy for competing in today's highly competitive global marketplace; and successful agile supply chains are critically dependent on E-business strategies and systems. This paper is based on foundational and current readings in supply chain strategies inc...
  • 800 Level

    Code Paper Title Occurrence / Location
    DIGIB800Digital Business MPhil Thesis20X (Hamilton)
    No description available.
  • 900 Level

    Code Paper Title Occurrence / Location
    DIGIB900Digital Business PhD Thesis20X (Hamilton) & 20X (Tauranga)
    No description available.

2020 Catalogue of Papers information current as of : 20 November 2019 2:21pm

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