Business Analytics (2022)

Business analytics is concerned with extracting, managing, and presenting data in a way that value is maximised and decision making is optimised. It involves taking all forms of data, using contemporary business and visualisation tools to produce better decision outcomes and business success.

Business Analytics is available as a minor.

To complete the minor in Business Analytics, students must complete 60 points including 30 points above 100 level. At least 30 points must be selected from BUSAN coded papers.

Students must select from: CSMAX101, DIGIB101, BUSAN205, MRKTG205, BUSAN300, BUSAN301 and BUSAN302.


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  • Prescriptions for the GradCertBA

    The qualification regulations define the subject requirements for the Graduate Certificate.

    Graduate Certificate in Business Analytics students must complete 60 points from: BUSAN205, BUSAN300, BUSAN301 and BUSAN302.

  • 100 Level

    Code Paper Title Points Occurrence / Location
    CSMAX101The World of Data15.022B (Hamilton)
    This paper teaches students how to build datasets for analysis in health science, and critically evaluate and effectively present the results of such analyses, using commonly used software such as Excel, R, and SPSS. Students are introduced to issues of privacy, and cultural considerations for Maori and Indigenous health.
    DIGIB101The World of Digital Business15.022B (Hamilton), 22B (Internet Waikato College) & 22C (Internet Waikato College)
    Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
  • 200 Level

    Code Paper Title Points Occurrence / Location
    BUSAN205Data Analytics with Business Applications15.022A (Hamilton), 22B (Hamilton), 22B (Tauranga) & 22G (Hamilton)
    This paper introduces various data analytical methods and illustrates their business and economics applications, showing how to use data to communicate more convincingly and to produce better-informed business decisions.
    MRKTG205Marketing Analytics and Insights15.022A (Hamilton) & 22A (Tauranga)
    This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
  • 300 Level

    Code Paper Title Points Occurrence / Location
    BUSAN300Management of Big Data15.022B (Hamilton)
    This paper addresses the key issues associated with the management of big data addressing the what, when, and how questions when faced with complex data sets unsuitable for traditional data processing applications.
    BUSAN301Contemporary Tools for Business Analytics15.022A (Hamilton)
    In this paper students gain hands-on experience in using a range of business analytics tools and techniques, with a particular focus on web-based software tools.
    BUSAN302Data-Informed Decision Making15.022B (Hamilton)
    This paper focuses on extracting the maximum value from contemporary business data to increase decision success.

2022 Catalogue of Papers information current as of : 26 November 2021 8:46am

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