International Marketing - MRKTG553 (2020)

This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG101 and MRKTG200 (or instructor's discretion).
Internal assessment / examination: 100:0
Restriction(s): MINT553 or MKTG553

Semesters and Locations

Occurrence Code When taught Where taught
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees

Fees for 2020 are not yet available.


Paper Outlines

The following 2019 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Agribusiness | International Management | Marketing

Other available years: International Marketing - MRKTG553 (2019)

Paper details current as of : 3 September 2019 10:51am
Indicative fees current as of : 29 July 2019 3:04pm

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