International Marketing - MKTG553 (2018)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department|
|Internal assessment / examination:||100:0|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Semester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
Timetabled Lectures for International Marketing (MKTG553)
|Tue||4:00 PM||6:00 PM||MSB.1.03||Feb 26 - Jun 3|
|Fri||3:00 PM||5:00 PM||MS4.G.01||Feb 26 - Jun 3|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MKTG553 for more details
Indicative Fees for International Marketing (MKTG553)
Paper Outlines for International Marketing (MKTG553)
The following paper outlines are available for International Marketing (MKTG553).
If your paper occurrence is not listed contact the Faculty or School office.
Other available years: International Marketing - MKTG553 (2017)
Paper details current as of : 21 May 2018 4:26pm
Indicative fees current as of : 5 June 2018 4:30am