Digital Marketing Strategy - MRKTG564 (2021)

Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton

MRKTG564-21N (HAM) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21N (HAM)N Teaching period : 31 May 2021 - 11 Jul 2021 Hamilton

Timetabled Lectures for Digital Marketing Strategy (MRKTG564)

There are no timetabled lectures for 2021 occurrences of MRKTG564 in 2021.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG564 for more details

Indicative Fees for Digital Marketing Strategy (MRKTG564)

Occurrence Domestic International
 Tuition Resource 
21B (HAM) $998 $3857
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 5 March 2021 11:22am
Indicative fees current as of : 6 March 2021 4:30am

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