Consumer Behaviour and Management - MRKTG563 (2021)
This paper provides psychological and social frameworks for understanding and influencing consumer decision-making, focusing on attitudes, motivations, heuristics, personality types, and social influence, applicable to all consumer decision stages.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21N (HAM)||N Teaching period : 3 May 2021 - 13 Jun 2021||Hamilton|
Timetabled Lectures for Consumer Behaviour and Management (MRKTG563)
There are no timetabled lectures for 2021 occurrences of MRKTG563 in 2021.
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Indicative Fees for Consumer Behaviour and Management (MRKTG563)
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Available Subjects: Marketing
Paper details current as of : 5 March 2021 11:22am
Indicative fees current as of : 6 March 2021 4:30am