Consumer Behaviour and Management - MRKTG563 (2021)

This paper provides psychological and social frameworks for understanding and influencing consumer decision-making, focusing on attitudes, motivations, heuristics, personality types, and social influence, applicable to all consumer decision stages.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
21N (HAM)N Teaching period : 3 May 2021 - 13 Jun 2021 Hamilton

Timetabled Lectures for Consumer Behaviour and Management (MRKTG563)

There are no timetabled lectures for 2021 occurrences of MRKTG563 in 2021.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG563 for more details

Indicative Fees for Consumer Behaviour and Management (MRKTG563)

Occurrence Domestic International
 Tuition Resource 
21N (HAM) $998 $3857
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Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 5 March 2021 11:22am
Indicative fees current as of : 6 March 2021 4:30am

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