Marketing Management - MRKTG561 (2021)

This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
21J (HAM)J Teaching period : 15 Nov 2021 - 16 Jan 2022 Hamilton

MRKTG561-21N (HAM) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21N (HAM)N Teaching period : 1 Mar 2021 - 11 Apr 2021 Hamilton

Timetabled Lectures for Marketing Management (MRKTG561)

Mon8:00 AM11:00 AMMSB.1.36Nov 15 - Nov 21
Tue8:00 AM11:00 AMMSB.1.36Nov 15 - Nov 21
Thu8:00 AM11:00 AMMSB.1.36Nov 15 - Nov 21
Fri8:00 AM11:00 AMMSB.1.36Nov 15 - Nov 21
Mon8:00 AM11:00 AMMSB.1.36Nov 22 - Nov 28
Tue8:00 AM11:00 AMMSB.1.36Nov 22 - Nov 28
Thu8:00 AM11:00 AMMSB.1.36Nov 22 - Nov 28
Fri8:00 AM11:00 AMMSB.1.36Nov 22 - Nov 28
Mon8:00 AM11:00 AMMSB.1.36Nov 29 - Dec 5
Tue8:00 AM11:00 AMMSB.1.36Nov 29 - Dec 5

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details

Indicative Fees for Marketing Management (MRKTG561)

Occurrence Domestic International
 Tuition Resource 
21A (HAM) $998 $3857
21J (HAM) $998 $3857
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Marketing Management (MRKTG561)

The following paper outlines are available for Marketing Management (MRKTG561).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 5 March 2021 11:22am
Indicative fees current as of : 6 March 2021 4:30am

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