Marketing Management - MRKTG561 (2021)
This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 21A (HAM) | A Trimester : 1 Mar 2021 - 27 Jun 2021 | Hamilton |
| 21J (HAM) | J Teaching period : 15 Nov 2021 - 16 Jan 2022 | Hamilton |
MRKTG561-21N (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 21N (HAM) | N Teaching period : 1 Mar 2021 - 11 Apr 2021 | Hamilton |
Timetabled Lectures for Marketing Management (MRKTG561)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| Mon | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 15 - Nov 21 |
| Tue | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 15 - Nov 21 |
| Thu | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 15 - Nov 21 |
| Fri | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 15 - Nov 21 |
| Mon | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 22 - Nov 28 |
| Tue | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 22 - Nov 28 |
| Thu | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 22 - Nov 28 |
| Fri | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 22 - Nov 28 |
| Mon | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 29 - Dec 5 |
| Tue | 8:00 AM | 11:00 AM | MSB.1.36 | Nov 29 - Dec 5 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details
Indicative Fees for Marketing Management (MRKTG561)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 21A (HAM) | $998 | $3857 | |
| 21J (HAM) | $998 | $3857 | |
Paper Outlines for Marketing Management (MRKTG561)
The following paper outlines are available for Marketing Management (MRKTG561).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing
Paper details current as of : 5 March 2021 11:22am
Indicative fees current as of : 6 March 2021 4:30am