Marketing Management - MRKTG561 (2022)
This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|
MRKTG561-22J (HAM) have been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 22J (HAM) | J Teaching period : 14 Nov 2022 - 11 Dec 2022 | Hamilton |
| MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Management (MRKTG561)
There are no timetabled lectures for 2022 occurrences of MRKTG561 in 2022.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details
Indicative Fees for Marketing Management (MRKTG561)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| Fees Not Available | |||
Paper Outlines
The following 2021 paper outlines are available for MRKTG561. Please contact the Faculty or School office for details on 2022 outlines.
Additional Information
Available Subjects: Executive Education | Marketing
Other available years: Marketing Management - MRKTG561 (2021)
Paper details current as of : 19 October 2021 9:17am
Indicative fees current as of : 19 October 2021 4:32am