This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations


24A (HAM) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Hamilton		100% internal assessment
24A (TGA) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

24A (HAM) 24A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Fri	11:00 AM - 1:00 PM	L.G.03, Hamilton	Mar 1 - Jun 2

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 12:00 PM	TCBD.1.07, Tauranga	Feb 26 - Jun 2
Lecture 2 *WORKSHOP	Thur	9:00 AM - 11:00 AM	TCBD.G.04, Tauranga	Feb 29 - Jun 2

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24A (HAM)	$913
24A (TGA)	$913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24A (HAM)	$4,337
24A (TGA)	$4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG308