Marketing Analytics and Insights - MRKTG205 (2024)

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MRKTG305

Trimesters and Locations

Occurrence Code When taught Where taught
24A (HAM)A Trimester : 26 Feb 2024 - 23 Jun 2024 Hamilton
MRKTG205-24A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
24A (TGA)A Trimester : 26 Feb 2024 - 23 Jun 2024 Tauranga
MRKTG205-24A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Marketing Analytics and Insights (MRKTG205)

DayStartEndRoomDates
MRKTG205-24A (HAM)
Thu9:00 AM11:00 AML.G.04Feb 26 - May 26
Thu9:00 AM11:00 AMON-LINEMar 4 - Jun 2
MRKTG205-24A (TGA)
Thu9:00 AM11:00 AMONLINEFeb 26 - Jun 2

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG205 for more details


Indicative Fees for Marketing Analytics and Insights (MRKTG205)

Occurrence Domestic International
 Tuition Resource 
24A (HAM) $913 $4337
24A (TGA) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Marketing Analytics and Insights (MRKTG205).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Business Analytics | Marketing

Other available years: Marketing Analytics and Insights - MRKTG205 (2023) , Marketing Analytics and Insights - MRKTG205 (2022) , Marketing Analytics and Insights - MRKTG205 (2021)

Paper details current as of : 27 February 2024 10:33am
Indicative fees current as of : 2 March 2024 4:32am

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