Integrated Marketing Communications - MRKTG203 (2024)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 or MKTG151 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 24B (HAM) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Hamilton |
| MRKTG203-24B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 24B (NET) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Online |
| 24B (TGA) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Tauranga |
| MRKTG203-24B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Integrated Marketing Communications (MRKTG203)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG203-24B (HAM) | ||||
| Tue | 9:00 AM | 10:00 AM | S.1.04 | Jul 8 - Jul 14 |
| Thu | 3:00 PM | 5:00 PM | L.G.02 | Jul 8 - Oct 13 |
| MRKTG203-24B (TGA) | ||||
| Mon | 9:00 AM | 11:00 AM | TCBD.3.05 | Jul 8 - Oct 13 |
| Wed | 2:00 PM | 3:00 PM | TCBD.2.12 | Jul 8 - Oct 13 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details
Indicative Fees for Integrated Marketing Communications (MRKTG203)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 24B (HAM) | $913 | $4337 | |
| 24B (NET) | $913 | $4337 | |
| 24B (TGA) | $913 | $4337 | |
Paper Outlines
The following 2023 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2024 outlines.
Additional Information
Available Subjects: Marketing | Tourism and Hospitality Management
Other available years: Integrated Marketing Communications - MRKTG203 (2023) , Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 29 November 2023 7:52pm
Indicative fees current as of : 2 December 2023 4:32am