Integrated Marketing Communications - MRKTG203 (2023)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
Points: | 15.0 |
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Prerequisite(s): | MRKTG101 or MKTG151 |
Internal assessment / examination: | 100:0 |
Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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23B (HAM) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Hamilton |
MRKTG203-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
23B (TGA) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Tauranga |
MRKTG203-23B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. |
Timetabled Lectures for Integrated Marketing Communications (MRKTG203)
Day | Start | End | Room | Dates |
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MRKTG203-23B (HAM) | ||||
Tue | 9:00 AM | 10:00 AM | ELT.G.01 | Jul 10 - Jul 16 |
Thu | 3:00 PM | 5:00 PM | PWC | Jul 10 - Oct 15 |
MRKTG203-23B (TGA) | ||||
Mon | 9:00 AM | 11:00 AM | TCBD.3.05 | Jul 10 - Oct 15 |
Wed | 2:00 PM | 3:00 PM | TCBD.2.12 | Jul 10 - Oct 15 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details
Indicative Fees for Integrated Marketing Communications (MRKTG203)
Occurrence | Domestic | International | |
---|---|---|---|
Tuition | Resource | ||
23B (HAM) | $888 | $4091 | |
23B (TGA) | $888 | $4091 |
Paper Outlines
The following 2022 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Marketing | Tourism and Hospitality Management
Other available years: Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 31 May 2023 12:20pm
Indicative fees current as of : 3 June 2023 4:30am