Integrated Marketing Communications - MRKTG203 (2023)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 or MKTG151 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23B (HAM) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Hamilton |
| MRKTG203-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23B (TGA) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Tauranga |
| MRKTG203-23B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Integrated Marketing Communications (MRKTG203)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG203-23B (HAM) | ||||
| Tue | 9:00 AM | 10:00 AM | ELT.G.01 | Jul 10 - Jul 16 |
| Thu | 3:00 PM | 5:00 PM | PWC | Jul 10 - Oct 15 |
| MRKTG203-23B (TGA) | ||||
| Mon | 9:00 AM | 11:00 AM | TCBD.3.05 | Jul 10 - Oct 15 |
| Wed | 2:00 PM | 3:00 PM | TCBD.2.12 | Jul 10 - Oct 15 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details
Indicative Fees for Integrated Marketing Communications (MRKTG203)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23B (HAM) | $888 | $4091 | |
| 23B (TGA) | $888 | $4091 | |
Paper Outlines
The following 2022 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Marketing | Tourism and Hospitality Management
Other available years: Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 31 May 2023 12:20pm
Indicative fees current as of : 3 June 2023 4:30am