Marketing Strategy - EXMBM522 (2024)
This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.
|Internal assessment / examination:||100:0|
Note: This paper is only available as part of an approved programme of study and not as an elective.
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|24B (HAM)||B Trimester : 8 Jul 2024 - 3 Nov 2024||Hamilton|
|EXMBM522-24B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for Marketing Strategy (EXMBM522)
|Tue||2:00 PM||5:00 PM||MSB.1.37 / MSB.1.36||Jul 8 - Oct 13|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details
Indicative Fees for Marketing Strategy (EXMBM522)
Other available years: Marketing Strategy - EXMBM522 (2023) , Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)
Paper details current as of : 7 December 2023 9:06am
Indicative fees current as of : 9 December 2023 4:32am