Marketing Strategy - EXMBM522 (2023)
This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | EXPM510 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23A (HAM) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Hamilton |
| EXMBM522-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23C (HAM) | C Trimester : 13 Nov 2023 - 18 Feb 2024 | Hamilton |
| EXMBM522-23C (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Strategy (EXMBM522)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| EXMBM522-23A (HAM) | ||||
| Tue | 2:00 PM | 5:00 PM | MSB.1.37 / MSB.1.36 | Feb 27 - Jun 4 |
| EXMBM522-23C (HAM) | ||||
| Thu | 2:00 PM | 5:00 PM | MSB.1.37 / MSB.1.36 | Nov 13 - Dec 17 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details
Indicative Fees for Marketing Strategy (EXMBM522)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23A (HAM) | $1043 | $4639 | |
| 23C (HAM) | $1043 | $4639 | |
Paper Outlines
The following 2022 paper outlines are available for EXMBM522. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Executive Education
Other available years: Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)
Paper details current as of : 7 February 2023 7:20pm
Indicative fees current as of : 8 February 2023 4:30am