Marketing Strategy - EXMBM522 (2022)

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): EXPM510

Trimesters and Locations

Occurrence Code When taught Where taught
22J (HAM)J Teaching period : 3 Jan 2022 - 6 Feb 2022 Hamilton
EXMBM522-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22N (HAM)N Teaching period : 2 May 2022 - 5 Jun 2022 Hamilton
EXMBM522-22N (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for EXMBM522. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Executive Education

Other available years: Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)

Paper details current as of : 24 September 2021 7:01pm
Indicative fees current as of : 25 September 2021 4:30am

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