Marketing Strategy - EXMBM522 (2023)

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): EXPM510

Trimesters and Locations

Occurrence Code When taught Where taught
23A (HAM)A Trimester : 27 Feb 2023 - 25 Jun 2023 Hamilton
EXMBM522-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23C (HAM)C Trimester : 13 Nov 2023 - 18 Feb 2024 Hamilton
EXMBM522-23C (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Marketing Strategy (EXMBM522)

DayStartEndRoomDates
EXMBM522-23A (HAM)
Tue2:00 PM5:00 PMMSB.1.37 / MSB.1.36Feb 27 - Jun 4
EXMBM522-23C (HAM)
Thu2:00 PM5:00 PMMSB.1.37 / MSB.1.36Nov 13 - Dec 17

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details


Indicative Fees for Marketing Strategy (EXMBM522)

Occurrence Domestic International
 Tuition Resource 
23A (HAM) $1043 $4639
23C (HAM) $1043 $4639
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2022 paper outlines are available for EXMBM522. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Executive Education

Other available years: Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)

Paper details current as of : 7 February 2023 7:20pm
Indicative fees current as of : 8 February 2023 4:30am

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