Marketing Strategy - EXMBM522 (2023)
This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | EXPM510 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23A (HAM) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Hamilton |
| EXMBM522-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23C (HAM) | C Trimester : 13 Nov 2023 - 18 Feb 2024 | Hamilton |
| EXMBM522-23C (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Strategy (EXMBM522)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| EXMBM522-23A (HAM) | ||||
| Tue | 2:00 PM | 5:00 PM | MSB.1.37 / MSB.1.36 | Feb 27 - Jun 4 |
| EXMBM522-23C (HAM) | ||||
| Thu | 2:00 PM | 5:00 PM | MSB.1.37 / MSB.1.36 | Nov 13 - Dec 17 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details
Indicative Fees for Marketing Strategy (EXMBM522)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23A (HAM) | $1043 | $4261 | |
| 23C (HAM) | $1043 | $4261 | |
Paper Outlines for Marketing Strategy (EXMBM522)
The following paper outlines are available for Marketing Strategy (EXMBM522).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Executive Education
Other available years: Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)
Paper details current as of : 31 May 2023 12:20pm
Indicative fees current as of : 3 June 2023 4:30am