Integrated Marketing Communications - MRKTG203 (2024)

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG273, MKTG373, MRKTG303

Trimesters and Locations

Occurrence Code When taught Where taught
24B (HAM)B Trimester : 8 Jul 2024 - 3 Nov 2024 Hamilton
24B (NET)B Trimester : 8 Jul 2024 - 3 Nov 2024 Online
24B (TGA)B Trimester : 8 Jul 2024 - 3 Nov 2024 Tauranga

Timetabled Lectures for Integrated Marketing Communications (MRKTG203)

DayStartEndRoomDates
MRKTG203-24B (HAM)
Tue9:00 AM10:00 AMS.1.04Jul 8 - Jul 14
Thu3:00 PM5:00 PML.G.02Jul 8 - Oct 13
MRKTG203-24B (TGA)
Mon9:00 AM11:00 AMTCBD.3.05Jul 8 - Oct 13
Wed2:00 PM3:00 PMTCBD.2.12Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details


Indicative Fees for Integrated Marketing Communications (MRKTG203)

Occurrence Domestic International
 Tuition Resource 
24B (HAM) $913 $4337
24B (NET) $913 $4337
24B (TGA) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2023 paper outlines are available for (MRKTG203). Please contact the Faculty or School office for details on 2024 outlines.

Additional Information

Available Subjects:  Marketing | Tourism and Hospitality Management

Other available years: Integrated Marketing Communications - MRKTG203 (2023) , Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)

Paper details current as of : 22 February 2024 8:39am
Indicative fees current as of : 22 February 2024 4:32am

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