Marketing Strategy - EXMBM522 (2024)
This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | EXPM510 |
Note: This paper is only available as part of an approved programme of study and not as an elective.
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 24B (HAM) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Hamilton |
| EXMBM522-24B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Strategy (EXMBM522)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| Tue | 2:00 PM | 5:00 PM | MSB.1.37 / MSB.1.36 | Jul 8 - Oct 13 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details
Indicative Fees for Marketing Strategy (EXMBM522)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 24B (HAM) | $1072 | $4516 | |
Paper Outlines
The following 2023 paper outlines are available for EXMBM522. Please contact the Faculty or School office for details on 2024 outlines.
Additional Information
Available Subjects: Management | Technology Innovation in Business
Other available years: Marketing Strategy - EXMBM522 (2023) , Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)
Paper details current as of : 7 December 2023 9:06am
Indicative fees current as of : 9 December 2023 4:32am