This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations


23A (HAM) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Hamilton		100% internal assessment
23A (TGA) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

23A (HAM) 23A (TGA)

Name	Day	Time	Room	Dates
Lecture 1 *ONLINE	Wed	10:00 AM - 11:00 AM	ON-LINE, Hamilton	Mar 1 - Jun 4

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 12:00 PM	TCBD.G.04, Tauranga	Feb 27 - Jun 4
Lecture 2 *WORKSHOP	Thur	9:00 AM - 11:00 AM	TCBD.G.04, Tauranga	Mar 2 - Jun 4

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


23A (HAM)	$888
23A (TGA)	$888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


23A (HAM)	$4,091
23A (TGA)	$4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG308