This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Teaching Periods and Locations


23A (HAM) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Hamilton		100% internal assessment
23A (TGA) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

23A (HAM) 23A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Thur	9:00 AM - 11:00 AM	-	Mar 2 - Jun 4

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Tue	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Feb 28 - Jun 4

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


23A (HAM)	$888
23A (TGA)	$888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


23A (HAM)	$4,091
23A (TGA)	$4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG205

Teaching Periods and Locations

Timetabled lectures and tutorials

Indicative Fees

Available subjects

Marketing

Business Analytics

Additional information

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