Integrated Marketing Communications - MRKTG203 (2023)

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG273, MKTG373, MRKTG303

Trimesters and Locations

Occurrence Code When taught Where taught
23B (HAM)B Trimester : 10 Jul 2023 - 5 Nov 2023 Hamilton
MRKTG203-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23B (TGA)B Trimester : 10 Jul 2023 - 5 Nov 2023 Tauranga
MRKTG203-23B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Integrated Marketing Communications (MRKTG203)

DayStartEndRoomDates
MRKTG203-23B (HAM)
Tue9:00 AM10:00 AMELT.G.01Jul 10 - Jul 16
Thu3:00 PM5:00 PMPWCJul 10 - Oct 15
MRKTG203-23B (TGA)
Mon9:00 AM11:00 AMTCBD.3.05Jul 10 - Oct 15
Wed2:00 PM3:00 PMTCBD.2.12Jul 10 - Oct 15

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details


Indicative Fees

Fees for 2023 are not yet available.


Paper Outlines

The following 2022 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Marketing | Tourism and Hospitality Management

Other available years: Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)

Paper details current as of : 27 September 2022 7:21pm
Indicative fees current as of : 29 September 2022 4:30am

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