Strategic Marketing Planning - MRKTG200 (2023)

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG251

Trimesters and Locations

Occurrence Code When taught Where taught
23A (HAM)A Trimester : 27 Feb 2023 - 25 Jun 2023 Hamilton
MRKTG200-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23A (TGA)A Trimester : 27 Feb 2023 - 25 Jun 2023 Tauranga
MRKTG200-23A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Strategic Marketing Planning (MRKTG200)

DayStartEndRoomDates
MRKTG200-23A (HAM)
Mon3:00 PM5:00 PML.G.01Feb 27 - Jun 4
MRKTG200-23A (TGA)
Fri12:00 PM2:00 PMTCBD.G.04Feb 27 - Jun 4

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG200 for more details


Indicative Fees

Fees for 2023 are not yet available.


Paper Outlines

The following 2022 paper outlines are available for MRKTG200. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Marketing Planning - MRKTG200 (2022) , Strategic Marketing Planning - MRKTG200 (2021) , Strategic Marketing Planning - MRKTG200 (2020) , Strategic Marketing Planning - MRKTG200 (2019) , Strategic Marketing Planning - MRKTG200 (2018)

Paper details current as of : 27 September 2022 7:21pm
Indicative fees current as of : 29 September 2022 4:30am

This page has been reformatted for printing.