MRKTG101

Fundamentals of Successful Marketing

2023

15

100

A Trimester, B Trimester, and other teaching periods

Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Zhejiang University City College, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

  • 23C (HWC)
    Cancelled
    Contact the School or Faculty Office for more information.
23A (HAM)
Paper outline 		A Trimester :
27 Feb 2023 - 25 Jun 2023 		Hamilton On-campus 100% internal assessment
23A (NET)
Paper outline 		A Trimester :
27 Feb 2023 - 25 Jun 2023 		Online Online 100% internal assessment
23A (TGA)
Paper outline 		A Trimester :
27 Feb 2023 - 25 Jun 2023 		Tauranga On-campus 100% internal assessment
23B (HAM)
Paper outline 		B Trimester :
10 Jul 2023 - 05 Nov 2023 		Hamilton On-campus 100% internal assessment
23B (HWC)
Paper outline 		B Trimester :
10 Jul 2023 - 05 Nov 2023 		Hamilton Waikato College 100% internal assessment
23B (NET)
Paper outline 		B Trimester :
10 Jul 2023 - 05 Nov 2023 		Online Online 100% internal assessment
23C (HWC)
 Cancelled Contact the School or Faculty Office for more information.
23G (HAM)
Paper outline 		G Semester :
13 Nov 2023 - 17 Dec 2023 		Hamilton 100% internal assessment
23VB (VTN)
Paper outline 		24 Jul 2023 - 12 Nov 2023 National Economics University, Vietnam On-campus 100% internal assessment
23X (ZUC)
Paper outline 		25 Sep 2023 - 04 Feb 2024 Zhejiang University City College, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.

Timetabled lectures and tutorials

23A (HAM) 23A (TGA) 23B (HAM) 23B (HWC) 23G (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM - Feb 27 - Jun 4
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.2.03, Tauranga Feb 28 - Jun 4
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 2:00 PM - 4:00 PM - Jul 11 - Oct 15
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 4:00 PM - 6:00 PM LAIN.G.06, Hamilton Waikato College Jul 10 - Oct 15
Lecture 2 Thur 4:00 PM - 6:00 PM LAIN.G.06, Hamilton Waikato College Jul 13 - Oct 15
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 2:00 PM J.B.07, Hamilton Nov 14 - Dec 17
Lecture 2 Thur 10:00 AM - 2:00 PM K.B.07, Hamilton Nov 16 - Dec 17
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
23A (HAM) $888
23A (NET) $888
23A (TGA) $888
23B (HAM) $888
23B (HWC) $888
23B (NET) $888
23C (HWC) $888
23G (HAM) $888
23VB (VTN) $888
23X (ZUC) $888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
23A (HAM) $4,091
23A (NET) $4,091
23A (TGA) $4,091
23B (HAM) $4,091
23B (HWC) $4,091
23B (NET) $4,091
23C (HWC) $4,091
23G (HAM) $4,091
23VB (VTN) $4,091
23X (ZUC) $4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Disciplinary Foundation Papers

Business

Additional information

  • Paper details current as of 27 Jan 2024 23:00pm
  • Indicative fees current as of 16 Apr 2024 01:30am