Marketing Management - MRKTG561 (2022)

This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
22A (HAM)A Trimester : 7 Mar 2022 - 3 Jul 2022 Hamilton
MRKTG561-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

MRKTG561-22J (HAM) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
22J (HAM)J Teaching period : 14 Nov 2022 - 11 Dec 2022 Hamilton
MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Marketing Management (MRKTG561)

DayStartEndRoomDates
Wed10:00 AM11:00 AMON-LINEMar 7 - Jun 12

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details


Indicative Fees for Marketing Management (MRKTG561)

Occurrence Domestic International
 Tuition Resource 
22A (HAM) $1015 $4050
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Marketing Management (MRKTG561)

The following paper outlines are available for Marketing Management (MRKTG561).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Executive Education | Marketing

Other available years: Marketing Management - MRKTG561 (2021)

Paper details current as of : 20 June 2022 11:39am
Indicative fees current as of : 25 June 2022 4:30am

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