Marketing Management - MRKTG561 (2022)

This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught

MRKTG561-22J (HAM) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
22J (HAM)J Teaching period : 14 Nov 2022 - 11 Dec 2022 Hamilton
MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Marketing Management (MRKTG561)

There are no timetabled lectures for 2022 occurrences of MRKTG561 in 2022.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details


Indicative Fees for Marketing Management (MRKTG561)

Occurrence Domestic International
 Tuition Resource 
Fees Not Available
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2021 paper outlines are available for MRKTG561. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Executive Education | Marketing

Other available years: Marketing Management - MRKTG561 (2021)

Paper details current as of : 26 November 2021 8:46am
Indicative fees current as of : 3 December 2021 4:32am

This page has been reformatted for printing.