Marketing Management - MRKTG561 (2022)
This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
Paper Information
Points: | 15.0 |
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Internal assessment / examination: | 100:0 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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22A (HAM) | A Trimester : 7 Mar 2022 - 3 Jul 2022 | Hamilton |
MRKTG561-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. |
MRKTG561-22J (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
Cancelled Occurrences | ||
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22J (HAM) | J Teaching period : 14 Nov 2022 - 11 Dec 2022 | Hamilton |
MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. |
Timetabled Lectures for Marketing Management (MRKTG561)
Day | Start | End | Room | Dates |
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Wed | 10:00 AM | 11:00 AM | ON-LINE | Mar 7 - Jun 12 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details
Indicative Fees for Marketing Management (MRKTG561)
Occurrence | Domestic | International | |
---|---|---|---|
Tuition | Resource | ||
22A (HAM) | $1015 | $4050 |
Paper Outlines
The following paper outlines are available for Marketing Management (MRKTG561).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Executive Education | Marketing
Other available years: Marketing Management - MRKTG561 (2021)
Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 28 March 2024 4:32am