Developments in Marketing Strategy - MRKTG551 (2022)

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG101 and MRKTG200 (or instructor's discretion).
Internal assessment / examination: 100:0
Restriction(s): MINT551, MKTG551

Trimesters and Locations

Occurrence Code When taught Where taught
22A (HAM)A Trimester : 7 Mar 2022 - 3 Jul 2022 Hamilton

Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)

DayStartEndRoomDates
Tue3:00 PM5:00 PMMSB.1.03Mar 7 - Jun 12
Thu1:00 PM3:00 PMMSB.1.03Mar 7 - Jun 12

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details


Indicative Fees for Developments in Marketing Strategy (MRKTG551)

Occurrence Domestic International
 Tuition Resource 
22A (HAM) $2031 $8100
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2021 paper outlines are available for MRKTG551. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Developments in Marketing Strategy - MRKTG551 (2021) , Developments in Marketing Strategy - MRKTG551 (2020) , Developments in Marketing Strategy - MRKTG551 (2019)

Paper details current as of : 15 October 2021 7:05pm
Indicative fees current as of : 16 October 2021 4:32am

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