15
100
B Trimester
Hamilton, Tauranga
MRKTG202, MKTG255, MKTG355
This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
Teaching Periods and Locations
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22B (HAM)
Hamilton, FLEXI mode22B (HAM)B Trimester :18 Jul 2022 - 13 Nov 2022HamiltonFLEXI mode100% internal assessment -
22B (TGA)
Tauranga, FLEXI mode22B (TGA)B Trimester :18 Jul 2022 - 13 Nov 2022TaurangaFLEXI mode100% internal assessment
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22B (HAM) Paper outline |
B Trimester : 18 Jul 2022 - 13 Nov 2022 |
Hamilton |
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100% internal assessment |
22B (TGA) Paper outline |
B Trimester : 18 Jul 2022 - 13 Nov 2022 |
Tauranga |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 27 Jan 2024 21:54pm
- Indicative fees current as of 18 Apr 2024 01:30am