MRKTG101

Fundamentals of Successful Marketing

2022

15

100

A Trimester, B Trimester, C Trimester, and other teaching periods

Hamilton, Tauranga, Hamilton Waikato College, Internet Waikato College, National Economics University, Vietnam, Zhejiang University City College, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

  • 22B (NWC)
    Cancelled
    Contact the School or Faculty Office for more information.
  • 22C (NWC)
    Cancelled
    Contact the School or Faculty Office for more information.
  • 22H (HAM)
    Cancelled
    Contact the School or Faculty Office for more information.
22A (HAM)
Paper outline 		A Trimester :
07 Mar 2022 - 03 Jul 2022 		Hamilton 100% internal assessment
22A (TGA)
Paper outline 		A Trimester :
07 Mar 2022 - 03 Jul 2022 		Tauranga 100% internal assessment
22B (HAM)
Paper outline 		B Trimester :
18 Jul 2022 - 13 Nov 2022 		Hamilton 100% internal assessment
22B (HWC)
Paper outline 		B Trimester :
18 Jul 2022 - 13 Nov 2022 		Hamilton Waikato College 100% internal assessment
22B (NWC)
 Cancelled Contact the School or Faculty Office for more information.
22C (HWC)
Paper outline 		C Trimester :
16 Nov 2022 - 19 Feb 2023 		Hamilton Waikato College 100% internal assessment
22C (NWC)
 Cancelled Contact the School or Faculty Office for more information.
22G (HAM)
Paper outline 		G Semester :
16 Nov 2022 - 20 Dec 2022 		Hamilton 100% internal assessment
22H (HAM)
 Cancelled Contact the School or Faculty Office for more information.
22VB (VTN)
Paper outline 		01 Aug 2022 - 27 Nov 2022 National Economics University, Vietnam On-campus 100% internal assessment
22X (ZUC)
Paper outline 		05 Sep 2022 - 15 Jan 2023 Zhejiang University City College, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

The NWC occurrence of this paper is exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.

Timetabled lectures and tutorials

22A (HAM) 22A (TGA) 22B (HAM) 22B (HWC) 22G (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM MSB.1.05, Hamilton Mar 7 - Jun 5
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.2.03, Tauranga Mar 8 - Jun 12
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 2:00 PM - 4:00 PM - Jul 19 - Oct 23
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 4:00 PM - 6:00 PM K.G.06, Hamilton Waikato College Jul 19 - Oct 23
Lecture 2 Thur 4:00 PM - 6:00 PM K.G.01, Hamilton Waikato College Jul 21 - Oct 23
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 2:00 PM - Nov 22 - Dec 25
Lecture 2 Thur 10:00 AM - 2:00 PM MSB.1.21, Hamilton Nov 17 - Dec 18
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
22A (HAM) $864
22A (TGA) $864
22B (HAM) $864
22B (HWC) $864
22B (NWC) $864
22C (HWC) $864
22C (NWC) $864
22G (HAM) $864
22H (HAM) $864
22VB (VTN) $864
22X (ZUC) $864

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
22A (HAM) $3,972
22A (TGA) $3,972
22B (HAM) $3,972
22B (HWC) $3,972
22B (NWC) $3,972
22C (HWC) $3,972
22C (NWC) $3,972
22G (HAM) $3,972
22H (HAM) $3,972
22VB (VTN) $3,972
22X (ZUC) $3,972

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Disciplinary Foundation Papers

Business

Additional information

  • Paper details current as of 27 Jan 2024 21:26pm
  • Indicative fees current as of 18 Apr 2024 01:30am