Fundamentals of Successful Marketing - MRKTG101 (2022)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG151 and MKTG209 |
Note: The NWC occurrence of this paper is exclusively for International Diploma students. Please contact the University of Waikato College for more information.
NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 22A (HAM) | A Trimester : 7 Mar 2022 - 3 Jul 2022 | Hamilton |
| MRKTG101-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22A (TGA) | A Trimester : 7 Mar 2022 - 3 Jul 2022 | Tauranga |
| MRKTG101-22A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22B (HAM) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Hamilton |
| MRKTG101-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22B (HWC) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Hamilton Waikato College |
| MRKTG101-22B (HWC) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22C (HWC) | C Trimester : 16 Nov 2022 - 19 Feb 2023 | Hamilton Waikato College |
| MRKTG101-22C (HWC) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22G (HAM) | G Teaching period : 16 Nov 2022 - 20 Dec 2022 | Hamilton |
| MRKTG101-22G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22VB (VTN) | VB Trimester : 1 Aug 2022 - 27 Nov 2022 | National Economics University, Vietnam |
| 22X (ZUC) | X Teaching period : 5 Sep 2022 - 15 Jan 2023 | Zhejiang University City College, Hangzhou China |
MRKTG101-22B (NWC), 22C (NWC), 22H (HAM) have been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 22B (NWC) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Internet Waikato College |
| 22C (NWC) | C Trimester : 16 Nov 2022 - 19 Feb 2023 | Internet Waikato College |
| 22H (HAM) | H Teaching period : 3 Jan 2022 - 20 Feb 2022 | Hamilton |
| MRKTG101-22H (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG101-22A (HAM) | ||||
| Mon | 11:00 AM | 1:00 PM | PWC / MSB.1.05 | Mar 7 - Jun 5 |
| MRKTG101-22A (TGA) | ||||
| Tue | 12:00 PM | 2:00 PM | TCBD.2.03 | Mar 7 - Jun 12 |
| MRKTG101-22B (HAM) | ||||
| Tue | 2:00 PM | 4:00 PM | PWC | Jul 18 - Oct 23 |
| MRKTG101-22B (HWC) | ||||
| Tue | 4:00 PM | 6:00 PM | K.G.06 | Jul 18 - Oct 23 |
| Thu | 4:00 PM | 6:00 PM | K.G.01 | Jul 18 - Oct 23 |
| MRKTG101-22C (HWC) | ||||
| Mon | 4:00 PM | 6:00 PM | K.G.09 | Nov 21 - Dec 25 |
| Thu | 4:00 PM | 6:00 PM | K.G.09 | Nov 14 - Dec 18 |
| MRKTG101-22G (HAM) | ||||
| Tue | 10:00 AM | 2:00 PM | MSB.1.21 | Nov 21 - Dec 18 |
| Thu | 10:00 AM | 2:00 PM | MSB.1.21 | Nov 14 - Dec 18 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 22A (HAM) | $864 | $3972 | |
| 22A (TGA) | $864 | $3972 | |
| 22B (HAM) | $864 | $3972 | |
| 22B (HWC) | $864 | $3972 | |
| 22C (HWC) | $864 | $3972 | |
| 22G (HAM) | $864 | $3972 | |
| 22VB (VTN) | $864 | $3972 | |
Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)
The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 7 June 2023 9:03am
Indicative fees current as of : 7 June 2023 4:30am