Fundamentals of Successful Marketing - MRKTG101 (2022)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Note: The NWC occurrence of this paper is exclusively for International Diploma students. Please contact the University of Waikato College for more information.

NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.

Trimesters and Locations

Occurrence Code When taught Where taught
22A (HAM)A Trimester : 7 Mar 2022 - 3 Jul 2022 Hamilton
MRKTG101-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22A (TGA)A Trimester : 7 Mar 2022 - 3 Jul 2022 Tauranga
MRKTG101-22A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22B (HAM)B Trimester : 18 Jul 2022 - 13 Nov 2022 Hamilton
MRKTG101-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22B (HWC)B Trimester : 18 Jul 2022 - 13 Nov 2022 Hamilton Waikato College
MRKTG101-22B (HWC) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22C (HWC)C Trimester : 16 Nov 2022 - 19 Feb 2023 Hamilton Waikato College
MRKTG101-22C (HWC) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22G (HAM)G Teaching period : 16 Nov 2022 - 20 Dec 2022 Hamilton
MRKTG101-22G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22VB (VTN)VB Trimester : 1 Aug 2022 - 27 Nov 2022 National Economics University, Vietnam
22X (ZUC)X Teaching period : 5 Sep 2022 - 15 Jan 2023 Zhejiang University City College, Hangzhou China

MRKTG101-22B (NWC), 22C (NWC), 22H (HAM) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
22B (NWC)B Trimester : 18 Jul 2022 - 13 Nov 2022 Internet Waikato College
22C (NWC)C Trimester : 16 Nov 2022 - 19 Feb 2023 Internet Waikato College
22H (HAM)H Teaching period : 3 Jan 2022 - 20 Feb 2022 Hamilton
MRKTG101-22H (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-22A (HAM)
Mon11:00 AM1:00 PMPWC / MSB.1.05Mar 7 - Jun 5
MRKTG101-22A (TGA)
Tue12:00 PM2:00 PMTCBD.2.03Mar 7 - Jun 12
MRKTG101-22B (HAM)
Tue2:00 PM4:00 PMPWCJul 18 - Oct 23
MRKTG101-22B (HWC)
Tue4:00 PM6:00 PMK.G.06Jul 18 - Oct 23
Thu4:00 PM6:00 PMK.G.01Jul 18 - Oct 23
MRKTG101-22C (HWC)
Mon4:00 PM6:00 PMK.G.09Nov 21 - Dec 25
Thu4:00 PM6:00 PMK.G.09Nov 14 - Dec 18
MRKTG101-22G (HAM)
Tue10:00 AM2:00 PMMSB.1.21Nov 21 - Dec 18
Thu10:00 AM2:00 PMMSB.1.21Nov 14 - Dec 18

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
22A (HAM) $864 $3972
22A (TGA) $864 $3972
22B (HAM) $864 $3972
22B (HWC) $864 $3972
22C (HWC) $864 $3972
22G (HAM) $864 $3972
22VB (VTN) $864 $3972
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 7 June 2023 9:03am
Indicative fees current as of : 7 June 2023 4:30am

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