Marketing Strategy - EXMBM522 (2022)
This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | EXPM510 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 22B (HAM) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Hamilton |
| EXMBM522-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22J (HAM) | J Teaching period : 7 Mar 2022 - 10 Apr 2022 | Hamilton |
| EXMBM522-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
EXMBM522-22N (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 22N (HAM) | N Teaching period : 2 May 2022 - 5 Jun 2022 | Hamilton |
| EXMBM522-22N (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Strategy (EXMBM522)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| EXMBM522-22B (HAM) | ||||
| Mon | 3:00 PM | 6:00 PM | MSB.1.36 | Jul 18 - Oct 23 |
| EXMBM522-22J (HAM) | ||||
| Tue | 11:00 AM | 2:00 PM | MSB.1.36 | Mar 7 - Mar 13 |
| Wed | 2:00 PM | 5:00 PM | MSB.1.36 | Mar 7 - Mar 13 |
| Fri | 2:00 PM | 5:00 PM | MSB.1.36 | Mar 7 - Mar 13 |
| Tue | 11:00 AM | 2:00 PM | MSB.1.36 | Mar 14 - Mar 20 |
| Wed | 2:00 PM | 5:00 PM | MSB.1.36 | Mar 14 - Mar 20 |
| Fri | 2:00 PM | 5:00 PM | MSB.1.36 | Mar 14 - Mar 20 |
| Tue | 11:00 AM | 2:00 PM | MSB.1.36 | Mar 21 - Mar 27 |
| Wed | 2:00 PM | 5:00 PM | MSB.1.36 | Mar 21 - Mar 27 |
| Fri | 2:00 PM | 5:00 PM | MSB.1.36 | Mar 21 - Mar 27 |
| Tue | 11:00 AM | 2:00 PM | MSB.1.36 | Mar 28 - Apr 3 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details
Indicative Fees for Marketing Strategy (EXMBM522)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 22B (HAM) | $1015 | $4418 | |
| 22J (HAM) | $1015 | $4418 | |
Paper Outlines for Marketing Strategy (EXMBM522)
The following paper outlines are available for Marketing Strategy (EXMBM522).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Executive Education
Other available years: Marketing Strategy - EXMBM522 (2024) , Marketing Strategy - EXMBM522 (2023) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)
Paper details current as of : 3 October 2023 8:50am
Indicative fees current as of : 5 October 2023 4:30am