This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Teaching Periods and Locations


21A (HAM) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Hamilton	On-campus	100% internal assessment
21A (TGA) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Tauranga	On-campus	100% internal assessment

Timetabled lectures and tutorials

21A (HAM) 21A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Fri	10:00 AM - 12:00 PM	L.G.02, Hamilton	Mar 5 - Jun 6

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Tue	9:00 AM - 11:00 AM	TCBD.2.13, Tauranga	Mar 2 - Jun 6

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


21A (HAM)	$850
21A (TGA)	$850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


21A (HAM)	$3,783
21A (TGA)	$3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG205