Consumer and Buyer Behaviour - MRKTG202 (2021)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
Paper Information
Points: | 15.0 |
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Prerequisite(s): | MRKTG101 or MKTG151 |
Internal assessment / examination: | 100:0 |
Restriction(s): | MKTG255, MKTG355, MRKTG302 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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MRKTG202-21A (HAM), 21B (TGA) have been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
Cancelled Occurrences | ||
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21A (HAM) | A Trimester : 1 Mar 2021 - 27 Jun 2021 | Hamilton |
21B (TGA) | B Trimester : 12 Jul 2021 - 7 Nov 2021 | Tauranga |
Timetabled Lectures
The Timetable for 2021 is not available.
Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)
Occurrence | Domestic | International | |
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Tuition | Resource | ||
Fees Not Available |
Paper Outlines
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Additional Information
Available Subjects: Marketing
Other available years: Consumer and Buyer Behaviour - MRKTG202 (2020) , Consumer and Buyer Behaviour - MRKTG202 (2019) , Consumer and Buyer Behaviour - MRKTG202 (2018)
Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 29 March 2024 4:32am