This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Teaching Periods and Locations


21B (HAM) Paper outline	B Trimester : 12 Jul 2021 - 07 Nov 2021	Hamilton		100% internal assessment
21B (TGA) Paper outline	B Trimester : 12 Jul 2021 - 07 Nov 2021	Tauranga	On-campus	100% internal assessment

Timetabled lectures and tutorials

21B (HAM) 21B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	4:00 PM - 6:00 PM	L.G.03, Hamilton	Jul 13 - Oct 17

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 1:00 PM	TCBD.3.06, Tauranga	Jul 12 - Oct 17

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


21B (HAM)	$850
21B (TGA)	$850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


21B (HAM)	$3,783
21B (TGA)	$3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG102