Fundamentals of Successful Marketing - MRKTG101 (2021)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Note: The NWC occurrence of this paper is exclusively for International Diploma students. Please contact the University of Waikato College for more information.

NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.

Trimesters and Locations

Occurrence Code When taught Where taught
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
MRKTG101-21A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
21A (TGA)A Trimester : 1 Mar 2021 - 27 Jun 2021 Tauranga
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton
MRKTG101-21B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
21C (NWC)C Trimester : 15 Nov 2021 - 20 Feb 2022 Internet Waikato College
21H (HAM)H Teaching period : 4 Jan 2021 - 21 Feb 2021 Hamilton
MRKTG101-21H (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
21X (ZUC)X Teaching period : 6 Sep 2021 - 16 Jan 2022 Zhejiang University City College, Hangzhou China

MRKTG101-21C (WPC) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21C (WPC)C Trimester : 15 Nov 2021 - 20 Feb 2022 University of Waikato College

Timetabled Lectures

The Timetable for 2021 is not available.


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
21A (HAM) $850 $3783
21A (TGA) $850 $3783
21B (HAM) $850 $3783
21C (NWC) $850 $3783
21H (HAM) $850 $3783
21X (SPE) $850 $3783
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2024) , Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 27 February 2024 10:33am
Indicative fees current as of : 1 March 2024 4:32am

This page has been reformatted for printing.