MRKTG101

Fundamentals of Successful Marketing

2021

15

100

A Trimester, B Trimester, C Trimester, and other teaching periods

Hamilton, Tauranga, Internet Waikato College, University of Waikato College, , Zhejiang University City College, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

  • 21C (WPC)
    Cancelled
    Contact the School or Faculty Office for more information.
21A (HAM)
Paper outline 		A Trimester :
01 Mar 2021 - 27 Jun 2021 		Hamilton 100% internal assessment
21A (TGA)
Paper outline 		A Trimester :
01 Mar 2021 - 27 Jun 2021 		Tauranga On-campus 100% internal assessment
21B (HAM)
Paper outline 		B Trimester :
12 Jul 2021 - 07 Nov 2021 		Hamilton 100% internal assessment
21C (NWC)
Paper outline 		C Trimester :
15 Nov 2021 - 20 Feb 2022 		Internet Waikato College Online 100% internal assessment
21C (WPC)
 Cancelled Contact the School or Faculty Office for more information.
21H (HAM)
Paper outline 		H Semester :
04 Jan 2021 - 21 Feb 2021 		Hamilton 100% internal assessment
21X (SPE)
Paper outline 		01 Mar 2021 - 11 Jul 2021 On-campus 100% internal assessment
21X (ZUC)
Paper outline 		06 Sep 2021 - 16 Jan 2022 Zhejiang University City College, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

The 21C(NWC) occurrence of this paper is exclusively for International Diploma (Business) students. Please contact the University of Waikato College for more information.

Timetabled lectures and tutorials

21A (HAM) 21A (TGA) 21B (HAM) 21H (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM MSB.1.04, Hamilton Mar 1 - Jun 6
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.2.03, Tauranga Mar 2 - Jun 6
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 3:00 PM - 4:00 PM MSB.1.04, Hamilton Jul 13 - Oct 17
Lecture 2 Thur 11:00 AM - 12:00 PM MSB.1.04, Hamilton Jul 15 - Oct 17
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 2:00 PM MSB.1.21, Hamilton Jan 5 - Feb 14
Lecture 2 Thur 10:00 AM - 2:00 PM MSB.1.21, Hamilton Jan 7 - Feb 14
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
21A (HAM) $850
21A (TGA) $850
21B (HAM) $850
21C (NWC) $850
21C (WPC) $850
21H (HAM) $850
21X (SPE) $850
21X (ZUC) $850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
21A (HAM) $3,783
21A (TGA) $3,783
21B (HAM) $3,783
21C (NWC) $3,783
21C (WPC) $3,783
21H (HAM) $3,783
21X (SPE) $3,783
21X (ZUC) $3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Disciplinary Foundation Papers

Business

Additional information

  • Paper details current as of 27 Jan 2024 19:50pm
  • Indicative fees current as of 24 Apr 2024 01:30am