Marketing Strategy - EXMBM522 (2021)

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): EXPM510

Trimesters and Locations

Occurrence Code When taught Where taught
21N (HAM)N Teaching period : 3 May 2021 - 13 Jun 2021 Hamilton
EXMBM522-21N (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

EXMBM522-21J (HAM), 21M (HAM) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21J (HAM)J Teaching period : 29 Nov 2021 - 16 Jan 2022 Hamilton
21M (HAM)M Teaching period : 20 Sep 2021 - 24 Oct 2021 Hamilton

Timetabled Lectures

The Timetable for 2021 is not available.

Indicative Fees for Marketing Strategy (EXMBM522)

Occurrence Domestic International
 Tuition Resource 
21N (HAM) $998 $4208
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Marketing Strategy (EXMBM522)

The following paper outlines are available for Marketing Strategy (EXMBM522).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Executive Education

Other available years: Marketing Strategy - EXMBM522 (2024) , Marketing Strategy - EXMBM522 (2023) , Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)

Paper details current as of : 22 September 2023 8:09pm
Indicative fees current as of : 23 September 2023 4:30am

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