Marketing Strategy - EXMBM522 (2021)

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): EXPM510

Trimesters and Locations

Occurrence Code When taught Where taught
21N (HAM)N Teaching period : 3 May 2021 - 13 Jun 2021 Hamilton
EXMBM522-21N (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

EXMBM522-21J (HAM), 21M (HAM) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21J (HAM)J Teaching period : 29 Nov 2021 - 16 Jan 2022 Hamilton
21M (HAM)M Teaching period : 20 Sep 2021 - 24 Oct 2021 Hamilton

Timetabled Lectures for Marketing Strategy (EXMBM522)

Mon2:00 PM5:00 PMMSB.1.20May 3 - May 9
Wed2:00 PM5:00 PMMSB.1.36May 3 - May 9
Fri3:00 PM5:00 PMMSB.1.21May 3 - May 9
Fri2:00 PM3:00 PMMSB.0.22May 3 - May 9
Mon2:00 PM5:00 PMMSB.1.20May 10 - May 16
Wed2:00 PM5:00 PMMSB.1.36May 10 - May 16
Fri3:00 PM5:00 PMMSB.1.21May 10 - May 16
Fri2:00 PM3:00 PMMSB.0.22May 10 - May 16
Mon2:00 PM5:00 PMMSB.1.20May 17 - May 23
Wed2:00 PM5:00 PMMSB.1.36May 17 - May 23
Fri3:00 PM5:00 PMMSB.1.21May 17 - May 23
Fri2:00 PM3:00 PMMSB.0.22May 17 - May 23

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details

Indicative Fees for Marketing Strategy (EXMBM522)

Occurrence Domestic International
 Tuition Resource 
21N (HAM) $998 $4208
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Marketing Strategy (EXMBM522)

The following paper outlines are available for Marketing Strategy (EXMBM522).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Executive Education

Other available years: Marketing Strategy - EXMBM522 (2023) , Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)

Paper details current as of : 9 August 2022 10:06am
Indicative fees current as of : 9 August 2022 4:30am

This page has been reformatted for printing.