Services Marketing - MRKTG306 (2020)
This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.
Paper Information
Points: | 15.0 |
---|---|
Prerequisite(s): | MKTG151 or MRKTG101 |
Internal assessment / examination: | 100:0 |
Restriction(s): | MKTG354 and MKTG454 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
---|---|---|
20B (HAM) | B Trimester : 13 Jul 2020 - 8 Nov 2020 | Hamilton |
20B (TGA) | B Trimester : 13 Jul 2020 - 8 Nov 2020 | Tauranga |
Timetabled Lectures
The Timetable for 2020 is not available.
Indicative Fees for Services Marketing (MRKTG306)
Occurrence | Domestic | International | |
---|---|---|---|
Tuition | Resource | ||
20B (HAM) | $840 | $3673 | |
20B (TGA) | $840 | $3673 |
Paper Outlines
The following paper outlines are available for Services Marketing (MRKTG306).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing
Other available years: Services Marketing - MRKTG306 (2021) , Services Marketing - MRKTG306 (2019)
Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 29 March 2024 4:32am