Services Marketing - MRKTG306 (2020)

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG354 and MKTG454

Trimesters and Locations

Occurrence Code When taught Where taught
20B (HAM)B Trimester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20B (TGA)B Trimester : 13 Jul 2020 - 8 Nov 2020 Tauranga

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees for Services Marketing (MRKTG306)

Occurrence Domestic International
 Tuition Resource 
20B (HAM) $840 $3673
20B (TGA) $840 $3673
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Services Marketing (MRKTG306).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Services Marketing - MRKTG306 (2021) , Services Marketing - MRKTG306 (2019)

Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 29 March 2024 4:32am

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