Services Marketing - MRKTG306 (2020)

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG354 and MKTG454

Semesters and Locations

Occurrence Code When taught Where taught
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20B (TGA)B Semester : 13 Jul 2020 - 8 Nov 2020 Tauranga

Timetabled Lectures for Services Marketing (MRKTG306)

DayStartEndRoomDates
MRKTG306-20B (HAM)
Mon4:00 PM5:00 PMMSB.1.05Jul 13 - Oct 18
Thu10:00 AM11:00 AMMSB.1.01Jul 13 - Oct 18
MRKTG306-20B (TGA)
Tue2:00 PM3:00 PMTCBD.2.10Jul 13 - Oct 18
Thu3:00 PM5:00 PMTCBD.2.08Jul 13 - Oct 18

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG306 for more details


Indicative Fees for Services Marketing (MRKTG306)

Occurrence Domestic International
 Tuition Resource 
20B (HAM) $840 $0 $3673
20B (TGA) $840 $0 $3673
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2019 paper outlines are available for MRKTG306. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Services Marketing - MRKTG306 (2019)

Paper details current as of : 26 February 2020 3:05pm
Indicative fees current as of : 31 January 2020 4:26pm

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