Integrated Marketing Communications - MRKTG203 (2020)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 or MKTG151 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 20B (HAM) | B Trimester : 13 Jul 2020 - 8 Nov 2020 | Hamilton |
| 20B (TGA) | B Trimester : 13 Jul 2020 - 8 Nov 2020 | Tauranga |
Timetabled Lectures for Integrated Marketing Communications (MRKTG203)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| See Moodle | Jul 13 - Oct 18 | |||
| See Moodle | Jul 13 - Oct 18 | |||
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details
Indicative Fees for Integrated Marketing Communications (MRKTG203)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 20B (HAM) | $840 | $3673 | |
| 20B (TGA) | $840 | $3673 | |
Paper Outlines for Integrated Marketing Communications (MRKTG203)
The following paper outlines are available for Integrated Marketing Communications (MRKTG203).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing | Tourism and Hospitality Management
Other available years: Integrated Marketing Communications - MRKTG203 (2021) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 15 April 2021 9:13am
Indicative fees current as of : 21 April 2021 4:30am