Integrated Marketing Communications - MRKTG203 (2020)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 or MKTG151 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 20B (HAM) | B Trimester : 13 Jul 2020 - 8 Nov 2020 | Hamilton |
| 20B (TGA) | B Trimester : 13 Jul 2020 - 8 Nov 2020 | Tauranga |
Timetabled Lectures
The Timetable for 2020 is not available.
Indicative Fees for Integrated Marketing Communications (MRKTG203)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 20B (HAM) | $840 | $3673 | |
| 20B (TGA) | $840 | $3673 | |
Paper Outlines for Integrated Marketing Communications (MRKTG203)
The following paper outlines are available for Integrated Marketing Communications (MRKTG203).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing | Tourism and Hospitality Management
Other available years: Integrated Marketing Communications - MRKTG203 (2023) , Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 12 August 2022 9:12am
Indicative fees current as of : 13 August 2022 4:30am