The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations


20A (HAM) Paper outline	A Trimester : 02 Mar 2020 - 28 Jun 2020	Hamilton	On-campus	100% internal assessment
20B (HAM) Paper outline	B Trimester : 13 Jul 2020 - 08 Nov 2020	Hamilton	On-campus	100% internal assessment
20B (TGA) Paper outline	B Trimester : 13 Jul 2020 - 08 Nov 2020	Tauranga	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

20A (HAM) 20B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Wed	3:00 PM - 5:00 PM	S.G.02, Hamilton	Mar 4 - May 17
Lecture 2	Thur	3:00 PM - 4:00 PM	S.G.02, Hamilton	Mar 5 - May 17

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Fri	1:00 PM - 3:00 PM	See Moodle, Hamilton	Jul 17 - Oct 18

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


20A (HAM)	$840
20B (HAM)	$840
20B (TGA)	$840

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


20A (HAM)	$3,673
20B (HAM)	$3,673
20B (TGA)	$3,673

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG202