Fundamentals of Successful Marketing - MRKTG101 (2020)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Trimesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Trimester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20A (TGA)A Trimester : 2 Mar 2020 - 28 Jun 2020 Tauranga
20B (HAM)B Trimester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20S (HAM)S Semester : 6 Jan 2020 - 23 Feb 2020 Hamilton
20X (ZUC)X Teaching period : 28 Sep 2020 - 31 Jan 2021 Zhejiang University City College, Hangzhou China

MRKTG101-20C (WPC) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
20C (WPC)C Trimester : 16 Nov 2020 - 21 Feb 2021 University of Waikato College

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
20A (HAM) $840 $3673
20A (TGA) $840 $3673
20B (HAM) $840 $3673
20S (HAM) $840 $3673
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 30 September 2022 10:04am
Indicative fees current as of : 6 October 2022 4:30am

This page has been reformatted for printing.