Advanced Advertising Strategy - MRKTG552 (2019)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT552 or MKTG552|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|19A (NET)||A Trimester : 25 Feb 2019 - 23 Jun 2019||Online|
The Timetable for 2019 is not available.
Indicative Fees for Advanced Advertising Strategy (MRKTG552)
Paper Outlines for Advanced Advertising Strategy (MRKTG552)
The following paper outlines are available for Advanced Advertising Strategy (MRKTG552).
If your paper occurrence is not listed contact the Faculty or School office.
Other available years: Advanced Advertising Strategy - MRKTG552 (2023) , Advanced Advertising Strategy - MRKTG552 (2022) , Advanced Advertising Strategy - MRKTG552 (2021) , Advanced Advertising Strategy - MRKTG552 (2020)
Paper details current as of : 2 February 2023 8:51am
Indicative fees current as of : 4 February 2023 4:30am